OSRAM gets ready for the show again with its XBO Cinema Lamps and HMI Studio lamps

As the country is now in the unlock phase, with the resumption of major activities, multiplex theatres and film shootings are also all set to be operational now. With this, OSRAM, the century- old German Lighting Legend is all set for a re-take with XBO® lights for digital projectors in multiplex theatres and HMI® lights for Film/TV/OTT shooting.

While the new digital cinema projectors and large screens require a high light output, OSRAM´s XBO cinema lamps rise to the challenge with a level of luminance that guarantees brilliant, high-resolution images. For the past 60 years, the OSRAM XBO lamps have delighted audiences worldwide and transformed the visit in the cinema into an experience to remember. Even as the age of digital cinema has placed huge demands on projection technology, the OSRAM XBO cinema lamps stay one step ahead the demands with continuous improvements and upgrades. OSRAM offers a range of technically-advanced XBO cinema lamps customized for projectors by BARCO, Christie, NEC and Sony.

Mr. Avinder Singh, CEO- OSRAM Lighting Pvt Ltd India said, “In the light of current global scenario, the overall pie for entertainment may increase, even though shares of different formats might change. With the new govt. directives for multiplexes and shooting studios, we can expect a dawn after a long night for all associate industries, where XBO Cinema lamps and HMI Studio Lamps are also part of it. As always, OSRAM remains committed to deliver world-class quality to its valued customers in all its products segments even in post-COVID era.”

Watching a movie in a theatre is therapeutic and concentrated viewing. To dress up and go to the cinema and laugh with others – cannot be imagined in other platforms. OSRAM, inventor of HMI lights has been producing high quality studio lamps for over 50 years with exciting new innovations and this lighting plays a major role in creating those unforgettable moments in movies/OTT/TV productions. 

HMI DIGITAL’s line of single-ended metal halide lamps offers extremely bright light (of up to 100 lumens per watt), a color temperature that approximates daylight (6000 K), and a high colour rendering index (> 90). Whether using analog or digital film, OSRAM’s HMI DIGITAL line has a lamp for your production. With single-ended metal halide lamps ranging from 200 W to 18000 W, HMI DIGITAL is suited for entertainment applications from film sets to theater stages.

HMI STUDIO lamps shine twice brighter than a tungsten halogen lamp with a similar wattage. These metal halide lamps provide a natural-looking light and reveal a set’s true colors with a high CRI of more than 90. With the patented doped UV-Stop quartz outer jacket, these lamps reduce the harmful UVB and UVC emissions by 99.9%. Compared to a traditional studio lighting setup with multiple tungsten halogen and metal halide lamp fixtures, using HMI STUDIO in daylight fixtures makes separate halogen fixtures redundant. When paired with fixtures, HMI STUDIO lamps deliver a warm tungsten color temperature. Film and TV productions can save time and become more cost-effective, while benefiting from two times the brightness (compared to tungsten halogen lamps of a similar wattage).

Ace Group launches exclusive Luxury Line residences with innovative festive scheme for Ace Divino

In view of the upcoming festive season, Ace Group is all geared up to garner more and more discerning customers for Ace Divino, a premium residential project located in Sector-1, Greater Noida West, Delhi-NCR. The Group has come out with a very attractive scheme for Ace Divino Luxury Line – Exclusive for Exclusives which includes extraordinary opportunity for the chosen few to own stunning Penthouses, Garden Floors and 4 Bedroom Apartments at Ace Divino with basic price starting from Rs 46 lakh to Rs 1.81crore. 

Adding a refreshing touch to the festive spirits of its valued customers, Ace Group has launched a unique festive offering with a special No EMI till Offer of Possession (10:90) payment plan for the prospective homebuyers of this project. It has unveiled its luxury line of homes at a time when interest rates are reduced and prices are stable, thus making it an apt time for real estate investment.

Mr. Ajay Chaudhary, Chairman and Managing Director, Ace Group said, “With an aim to add yet another reason to cheer in the festive season, we have unveiled our exclusive Luxury Line at Ace Divino, which provides never before experienced levels of luxury living. During the most auspicious period of celebrations such an enticing offering will surely bring joy and happiness in the lives of our valued customers. We are confident that the prospective homebuyers will make the most of this exciting opportunity. ” 

He added that Greater Noida West has already emerged as one of the most excellent residential locations with the recent approval of building five metro stations on Greater Noida West extension corridor of Aqua Line. “A significant development, it will further improve the fast-track connectivity of this world-class location with not only the national capital but Gurugram and Faridabad as well, making it the most sought after residential heaven,” he said.  

Apart from the exclusive Luxury Line (Penthouses, Garden Floors and 4 bedroom apartments), Ace Divino also offers 2/3 BHK spacious apartments of floor district starting from 995 Sq.ft. to 1565 Sq.ft. Settled amidst abundance of greenery, Ace Divino provides exclusive features and modern amenities such as a swimming pool with a different pool for kids, Yoga and Meditation Hall, Gymnasium, Health club and Spa, among others. 

The apartments at Ace Divino are built keeping in mind Vaastu to spread positive vibes all around and one of the major highlights of the project is the classic concept of Zen Garden in the middle of the towers that connect the towers of the project with each other. Soothing to the senses, this hanging piece of greens will also provide an excellent rejuvenation deck besides offering a great view of the skyline. With an unmatched blend of modesty and elegance in aesthetically beautiful apartments, Ace Divino is located in close proximity to world-class shopping malls, educational institutions, hospitals and entertainment centres.

USHA SHRIRAM launches an exciting new range of LED lighting Products to support Atmanirbhar Bharat

Contributing towards the making of Atma Nirbhar Bharat (Self Reliant India), USHA SHRIRAM, the country’s trusted consumer durable brand, has launched a wide range of LED lighting products both for domestic and commercial applications under its most sought-after brand ‘Eurolex’. Committed to Make in India initiatives, USHA SHRIRAM has unveiled the country’s largest range of energy efficient LED lamps with an aim to make this festive season very special and a truly joyous occasion for its valued customers. USHA SHRIRAM has come up with the most exciting series of LED Lights comprising Bulbs, Tube Lights, Down Lighters (Square and Round), Ceiling Mounted Panels (Square and Round), Dome Lights, Cob Lights, Night Lamp-Sparkle, Clean Room Light, Spot Light, Linear Light, Flood Lights and 2×2 panel lights, among others.  

The launch comprises the largest range of energy efficient LED lamps equipped with brightMax Technology which gives it a strong competitive edge over its counterparts. While brightness of ordinary LED Lamps available in the market reduces within a short period of time, USHA SHRIRAM LED lamps with brightMax Technology ensures long lasting brightness with superior electrical circuit and components. Further, the long lasting and energy efficient BIS certified USHA SHRIRAM LED lamps offer much longer burning hours. Simple and easy installation is another important feature of these LED lights.

Commenting on the launch of its new range of LED lighting products, Mr Satnam Sandhu, Executive Director, USHA SHRIRAM said, “USHA SHRIRAM has already created a legacy of superior quality LED products to meet the varied requirements of Indian consumers. Continuing with the same commitment we have introduced our new range of LEDs which truly demonstrate our customer-inspired innovation. At the onset of festive season, all these state-of-the-art LED lighting products launched by us will take the cheer and happiness to the next level.”

USHA SHRIRAM offers a wide range of International quality LED lighting solutions and its products ranging from residential to retail and commercial lighting, provides effective and energy efficient lighting solutions for multiple environments. The seamless integration of USHA LED lights into the structure of the product/appliances provides artistic freedom to the designers to give a distinctive edge to a conventional product.

A multi-product company USHA SHRIRAM Enterprises is one of the most trusted brands in India known for its focus on innovation and technology. The company offers a gamut of product categories in Lighting, Appliances, Cookware, Water and Air Purifiers, Fans, Mobile Phones, Furniture, Luggage, CCTV Camera, TV as well as Mattresses, and it has even diversified into Hotel industry.

Krishna Bhati: Face of Indian education recognised at UK House of Commons

Krishna Bhati, an avid educationist,   honoured at 3rd Global League Institute Certification at the House of Commons, United Kingdom for her exemplary contribution in the field of education. The distinguished forum was presided over by Baroness Sandip Verma, chair of UN Women National Committee United Kingdom, member of the European Union Committee.

Mrs Krishna Bhati, Principal, Jaipuria Vidyalaya

While addressing the forum, Mrs Krishna Bhati, Principal, then heading Maharaja Sawai Man Singh Vidyalaya said, “Education must be holistic by integrating head, heart and hands as these youngsters will foster a humane society. Our children have picked up various art forms and we showcase the creativity of our children through exhibition, whether it’s blue pottery, textile designing, wood-work, sculpture-making and many such art forms”

Based in Jaipur City, a place of heritage, she conceptualized a framework called “five ‘E’s in Pre-vocational SUPW ( Socially Useful Productive Work ) classes”. As she explained, “We start with the first ‘E’ where we get the children to explore through orientation, whatever possible vocation, whatever possible craft they can relate to, and once we get them to explore various crafts we get them to exchange ideas and that gives us the second ‘E’. The third ‘ E’ is for exposure to work under tutelage of various artisans where children learn how the artisans earn. Then comes the fourth ‘E’ where students pick up skills hands- on from the artisans & their work which becomes Experiential Learning. Finally, the fifth ‘E’ brings them to the point of Exhibition of their handiwork culminating into Heritage Education on the Ramp.”

She propagates heritage art as an essential component of Skilling India through vocational education in schools. Her expertise lies in integrating various art forms into mainstream school education.

Krishna Bhati has been recognized as an educationist par excellence through numerous awards and accolades. She was bestowed with the prestigious “Rajasthan Gaurav Award” for demonstrating excellence in school leadership in 2016 and felicitated by H.H. Rajmata Padmani Devi of Jaipur. The school under her headship was ranked “No. 1 in Leadership” in the country in 2015 by Education World Magazine. She has worked in the leading schools of the country demonstrating her ability to achieve student learning outcomes, accelerate institutional growth and pioneer innovations in teaching-learning processes. She is passionate about making education child-centric, highly inclusive and value driven.

The Other Side Of The Lockdown

Today most of the world population is staying home but thanks to the power of the digital medium, the Netizens are connected to each other and the news as and when it breaks in any part of the globe.

In India, while the working class is freely accessing web channels and various social media platforms while working from home without restrictions imposed by organisations, the students are busy attending online classes or training but they too tend to switch to their social media accounts be it FB, Twitter, Instagram, Tiktok, etc during the frequent intervals of their screen time.

Capitalising the power of the World Wide Web and the social media, digital marketers consider the lockdown period as the best opportunity to attract the maximum eyeballs and run various campaigns to enhance the reach of their brands.

All brands and corporates are finding it worthwhile to invest their money in marketing activities. In fact, this is the time when RoI is the highest be it any platform of media (traditional or digital) as websites and digital editions of print publications are being read widely. News channels are recording the highest TRP and web portals are seeing highest number of visitor engagements as never before.

Organisations that are able to utilise this time for strategic, sharp and focused marketing activities will witness top-of-the-mind brand awareness and recall when the lockdown period is over and markets are open for customers online and offline. It will help the companies who invested in digital media marketing compensate the losses borne during this lockdown period.  Hence this is the best time in probably last several decades when the impact of social media marketing initiatives could be encashed the maximum.

At this challenging time, the famous saying of the American Author Napoleon Hill that “every adversity contains, at the same time, a seed of equivalent opportunity”, has become incredibly relevant for Social media marketing. In the current scenario, no brand across the spectrum can ignore the power of Digital or Social Marketing which has already witnessed a huge boom in the last couple of years. Especially with no newspaper being delivered and outdoor marketing has also lost its sheen in the lockdown, social media has the power to grab the maximum eyeballs.

 

(The author of the article is Mr Nikhil Singhal, Founder, Vigor Media Worldwide)

Striving to save the community

Even the world’s largest economies cannot afford to remain in lockdown forever. Hence after the continued lockdown of more than two months, finally India has decided to gradually open up its economy. With this have emerged even the larger challenges like how to protect yourself and others against coronavirus infection while continuing with your daily livelihood needs and uninterrupted business schedules.

Anondita copyWhile the government has allowed businesses to resume their operations though under strict guidelines, it’s only ‘we’ who are responsible for our own health and safety. Following COVID-19 protocols in the workplace and everywhere is an urgent necessity to prevent this highly infectious disease. For this, we require to follow all government guidelines on a regular basis.

Moreover, we are already on the verge of community spread of COVID-19, hence all of us should be extra cautious about taking all preventive measures such as maintaining a safe distance from everyone, washing hands often, using sanitizers, wearing a face mask and putting on gloves to prevent contamination.

Among all these, masks and gloves are among the most essential items. However, currently there is massive shortage of them given the vast population of the country. The situation is so grim that recently a group of doctors from one of India’s premier medical institutions had openly raised their voice against the shortage of masks and gloves by stating, “Not just claps, give us personal protective gear.” It’s more painful to know that healthcare workers have not been provided with adequate safeguards, exposing them to grave risks.

In such a scenario it is the moral responsibility of all the corporates to come forward and ensure their contribution in the fight against COVID-19 by manufacturing these vital items in abundance. The government alone cannot fulfil the requirement since masks and gloves are in short supply everywhere around the globe. The only way out is to establish more and more manufacturing units to ensure speedy supply of high-quality masks and gloves not only for the general public, but also for our corona warriors which include doctors, nurses and other healthcare workers, besides police and paramilitary forces.

Without securing supply chains of these items, we cannot even think of winning this long continuing battle against this pandemic. The government on its part should also find out ways to encourage companies from inside and outside the medical industry to help plug the face masks and gloves requirement gap. Here another larger responsibility falls on respective authorities to keep a check on unauthorised and low quality supply.

On our part, at Anondita Healthcare, we are doing as much as we can to fill the gaps in the supply of protective gear. In view of the fast growing requirement, we have doubled the production of surgical gloves at our manufacturing facilities. Our employees are working in double shifts to contribute in the noble mission so that our corona warriors should not suffer from the paucity of safety equipment. Our production units are running day and night to produce surgical gloves. As a socially responsible firm, we understand that we have the responsibility to support our communities in the best possible way.

 

(The author of this article is Mr. Anupam Ghosh, Director, Anondita Healthcare)

Ace Group resumes construction in its Noida, Greater Noida projects

Realty major Ace Group has announced to have resumed construction work in its projects ‘Ace Parkway’, Noida and ‘Ace Divino’, Greater Noida West after getting ‘In Situ permission’ from respective authorities. The developer is following all the protocols and necessary precautions related to COVID-19 at its construction sites to protect the health and safety of the labourers.

Ace Divino_Project Pic

Ace Group has resumed construction work with limited manpower and it has ensured measures to maintain strict social distancing norms and other safeguards like proper sanitisation, hygiene best practices at its construction sites. While the Ace Group is regularly sanitising its projects sites, it has also provided labourers with masks, gloves, sanitisers and soaps for washing hands frequently. The developer has also arranged for meals to be provided to the labourers twice a day. Ace Group is also carrying out their routine health check-ups, besides mandatory thermal scanning of everyone entering the construction sites.

Mr. Ajay Chaudhary, CMD, Ace Group said, “Despite facing some supply side hindrances of the construction materials due to the ongoing lockdown we have resumed construction at our projects sites with simultaneously ensuring the safety and well-being of our construction workers as our top priority. We are also creating awareness among them regarding social distancing and hygiene best practices to curb the spread of COVID-19. As a socially responsible firm, we also understand that we have the responsibility to support our communities especially those who are vulnerable hence we have also arranged for their meals, shelter and healthcare at our project sites. ”

Nestled in the lap of luxury at Sector-150, Noida, Ace Parkway encompasses spacious two, three and four BHK apartments. It’s a classic living destination for luxurious, ingenious and most importantly peaceful living with abundance of facilities and amenities. ‘Ace Divino’ located at Sector-1, Greater Noida West is the other most sought after residential project of Ace Group, which offers aesthetically beautiful apartments of two and three BHK. The premium apartments at Ace Divino imbibe all the modern amenities to provide Futuristic Living with in-campus shopping, Zen Garden and a host of World-Class features.

APL Apollo unveils ‘Apollo Fencing Solution’ that blends protection with aesthetics

APL Apollo Tubes Limited (APL Apollo), one of the leading branded structural steel tubes manufacturers, has launched ‘Apollo Fencing Solution’, an unrivaled innovation that gives the much-desired safety fencing to any property, besides adding unmatched beauty and elegance to it. Comprising an array of uniquely designed H-Shaped Fence Post called ‘Apollo Fence’, this low-cost, durable, and exciting product range can be used to replace even the concrete boundary wall.

‘Apollo Fence’ tubes can also be used to support various types of wire or wire mesh. Hence, looking at its broad spectrum of uses and their cost competitiveness, ‘Apollo Fencing Solution’ has apparently given all its counterparts a good run for their money. The product is formed by merging the H-Shaped Apollo Fence tubes on both ends with an Apollo Plank placed between them. Apollo Plank itself being another new age steel product,  makes the ‘Apollo Fencing Solution’ an amalgamation of two of the strongest products of APL Apollo.

Announcing the launch of ‘Apollo Fencing Solution’, Mr. Sanjay Gupta, CMD, APL Apollo said, “Apollo Fencing Solution gives you the most superior safety fencing and adds unmatched beauty to your property and above all it’s born out of the blending of our two strongest products.  In sync with our vision of providing quality and innovative products to our customers, the Apollo Fencing Solution offers several benefits in terms of value for money and lower maintenance.”

The new age solution for a wide range of usages, “Apollo Fencing Solution”  reflects inner stregnth of APL Apollo in true sense. It is an excellent perimeter protection solution for gardens, houses or for any other properties.

Available in a wide range of choice, “Apollo Fencing Solution” is offered at incredibly low price of Rs 129/sqft only in comparision to a brick wall (which costs Rs 191/sqft), or a RCC precast wall (which costs Rs 178/sqft).

Ramagya Foundation pledges to not leave anyone hungry during COVID-19

In one of the biggest relief operations amid COVID- 19 lockdown, Ramagya Foundation has dedicated itself to feeding more than 10 lakh poor and homeless people in Noida. Ramagya Foundation has already distributed food packets among 2 lakh people in the last more than two months of the continuing lockdown.

Ramagya Foundation initially started this initiative along the construction sites in sector 77-78 and later extended it to other nearby localities.  Along with the food packets, the volunteers of Ramagya Foundation are also distributing masks, sanitizers and soaps among the daily wagers, labourers and other needy people, besides running a campaign to educate them about adopting the necessary hygiene habits to stop the spread of infection. Ramagya Foundation has also launched a donation web portal: https://ramagyafoundation.org/covid19/ through which anyone can contribute one’s bit to support this noble initiative.

Dr. Sanjay Gupta, Chairman, Ramagya Group said, “The prolonged lockdown due to COVID-19 pandemic has thrown the lives of millions of people in disarray. As a responsible organisation, we aim to ensure that no person should sleep with an empty stomach at this unprecedented time. We look forward to serving food to more than 10 lakh people in the entire period of the lockdown, and this is just a small step in our efforts towards bringing smile on the faces of these helpless people.”

Recently, Ramagya Foundation, under the aegis of “Purusharth Charitable Society”, had launched an inspiring CSR initiative ‘Happy Fridge’ aimed at providing sumptuous food to homeless and needy people. In the progressive path of society development Ramagya Foundation is contributing through several attractive programs,  including  UMEED,  UNNATI,  SANGANAK,  ARADHYA,  URJA  and PANKH focusing on four  core  areas  including  Education,  Skilling,  Physical  and  Mental Health of underprivileged children. 

Giving back to the society is the primary motive of Ramagya Foundation which aims to contribute towards creating educated and developed society by unleashing talent and sculpting each individual soul by imparting values. More than 1,05,000 lives have been impacted through these programs. Ramagya Foundation also runs another most commendable initiative called  ‘NISHABD’  that seeks to sensitize the society towards dogs and  provide  loving,  caring  and  responsible shelter for them. NISHABD has been instrumental in the rescue and rehabilitation of the street dogs that have been starved to emaciation, beaten, confined   in their own waste, shot, or struck by cars.

Vanesa Care enters healthcare sector with launch of Hand Sanitizer and Hand Cleanser

Vanesa Care Private Ltd, one of the prominent FMCG brands, has unveiled “Hand In Hand” hand sanitizer and instant hand cleanser containing 70% alcohol as per WHO standards. “Hand In Hand” hand sanitizer and instant hand cleanser quickly kills 99.99% germs causing flu and other infectious diseases. “Hand In Hand” is suitable for frequent use with no damaging effect on skin owing to its moisturising properties backed by Aloe Vera extracts that helps seal moisture into the skin. 

With 70% alcohol base, “Hand In Hand” hand sanitizer and instant hand cleanser is as per the standards of WHO and also ensures very good protection against the COVID-19 pandemic caused by the outbreak of Coronavirus. Moreover, Vanesa Care has prioritised the production of “Hand In Hand” hand sanitizer and instant hand cleanser to meet the acute shortage of hygiene-based products and to help prevent the rapid spread of infection. 

Saurabh Gupta, Director
Vanesa Care Private Ltd

Mr Saurabh Gupta, Director,  Vanesa Care Private Ltd said, Sensing the huge gap in demand and supply of hand sanitizers and instant hand cleanser which has put the entire population on huge risk, we have launched “Hand In Hand” hand sanitizer and instant hand cleanser that offers best protection against infectious germs. In this critical time when the healthcare systems across the world have been overwhelmed by Coronavirus, it is essential to maintain proper hand hygiene to prevent the transmission of infection and this sanitizer makes you stay protected even on the go that too without using soap and water.”

“Hand In Hand” hand sanitizer and instant hand cleanser offers protection while using public toilets, eating outside, or travelling through public transport and when coming from the outside that too without using soap and water. It is also recommended to use “Hand In Hand” hand sanitizer and instant hand cleanser before and after buying groceries from supermarket, grocery store and vegetables vendors and after accepting cash, coins and card payment from the vendors.

Available all across the county, “Hand In hand” hand sanitizer and instant hand cleanser range comes in 3 SKUs, priced at Rs. 250 for 500ml, Rs. 125 for 250ml, Rs. 50 for 100ml.