PM Consulting brings John Maxwell’s 6th LIVE2LEAD leadership event in India

Prime Meridian Consulting India Pvt Ltd  (PM Consulting), a premium leadership and organisational development company, is bringing LIVE2LEAD leadership event in India on October 11, 2019 at Hotel Leela Ambience, Gurugram. LIVE2LEAD is the most reputed and recognised leadership gathering developed by ‘The John Maxwell Company’ which offers an opportunity to community and area leaders towatch, listen and learn from world-renown leaders while networking with otherleaders. 

Held annually, this event will open for registration at 3.15 pm and will commence at 6.30pm with address to participants by Pavan Bakshi, CEO of PM Consulting who is also a certified speaker, coach and facilitator of the John Maxwell Team and is in its mentorship program for the last five years. Some other significant corporate leaders will also be present at the event to share their LeaderShift moments. The four hour long event will conclude at 10.30 pm.

Gurugram is the only city in India and one of the 300 cities of the world which will receive the simulcast of  Live2Lead Leadership Event being presented live in Atlanta, Greater Binghamton.

Sharing more about the event, Pavan Bakshi, CEO, Prime Meridian Consulting India Pvt Ltd says, Live2Lead is designed to deliver the very best leadership content to inspire and motivate you and your team. You shall learn from world-class leadership experts, and leave the event prepared to implement a new action plan, and start leading with renewed passion and commitment. We guarantee you will leave equipped and excited to lead and create change with renewed passion.”

The speakers of the event are John C Maxwell, Rachel Hollis, Angela Ahrendts, Marcus Buckingham and Chris Hogan who are experts to bring new life into leadership roles and journeys through new perspectives, practical tools and key takeaways.

About Speakers of LIVE2LEAD

JOHN C. MAXWELL: The #1 New York Times bestselling author, coach and speaker who has been identified as the #1 leader in business by the American Management Association and the world’s most influential leadership expert by Business Insider & Inc.

RACHEL HOLLIS: The #1 New York Times & #1 USA Today Bestselling Author, a top business podcaster and one of the most sought-after motivational speakers in the world. Also, known as “The Tony Robbins for Women” because of her motivational, high energy style and unique ability to empower & embolden a female audience.

ANGELA AHRENDTS: She was most recently Senior Vice-President of Apple Retail based in Cupertino, CA. Before her transition to Apple, Angela served at Burberry as CEO for nearly nine years where her leadership focus on culture, values and positive energy resulted in tripling the business and quadrupling the share price. Angela has consistently been recognized by Forbes, Fortune and the BBC as a top 100 Global Executive.

MARCUS BUCKINGHAM: A global researcher and thought leader focused on unlocking strengths, increasing performance and pioneering the future of how people work. Building on nearly two decades of experience as a Senior Researcher at Gallup Organization and guides the vision of ADP Research Institute as Head of People + Performance research. 

CHRIS HOGAN: The #1 national best-selling author of Everyday Millionaire and Retire Inspired: It’s Not an Age, It’s a Financial Number. For over a decade, Hogan has served at Ramsey solutions, spreading a message of hope and financial peace across the country as a financial coach and Ramsey Personality. Hogan helps people plan their future and reach their retirement goals through his Retire Inspired Podcast and live speaking events.

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Vigor Media Worldwide bags key corporate accounts for their PR vertical

Vigor Media Worldwide (VMW) has bagged the PR mandate for key corporate giants including international law firm Fox Mandal, Assotech Realty, Rehau Polymers, USHA Shriram, APL Apollo Tubes Limited and Luxury Connect Business School. Mandate for all these clients will be handled by the Delhi office of VMW with the continuous support from regional office and associates spanning across the country, for greater visibility and strong positioning of the brands among targeted segments.  

As part of its agreement with international law firm Fox Mandal, VMW will be responsible for preparing a pan India communication objective for the brand and play a vital role in building Fox Mandal as a most respected and trusted legal services company in India. Whereas, Assotech Realty’s mandate holds VMW responsible for pan-india communication of the brand to support expanding its footprint in different geographies across the country, through strategic communication/PRactivities being executed nationally including tier II and tier  III cities of India.

For Rehau Polymers, USHA Shriram, APL Apollo Tubes Limited as well as Luxury Connect Business School, the agency would be working as integrated communication experts to embrace the entire process of communicating with customers and prospects, through various media channels.

Commenting on winning the most awaited PR mandates, Mr. Nikhil Singhal, Managing Partner, Vigor Media Worldwide said, “I take this opportunity to share VMW’s vision towards fulfilling all our duties and devise insight-driven integrated communications approach for our clients. We are truly honoured and delighted to be the strategic communication partner for all these esteemed brands.”

VMW is committed to fulfil all its duties and devise insight-driven integrated communications approach for them with our rich experience in this domain. VMW has cross sectoral expertise spanning across Real Estate, Education, Lifestyle, FMCG, Hospitality, Healthcare, Technology, Security, Consulting and a host of other segments of economy. Its client portfolio include top of the line brands in the industry.

Key Changes to watch for the New Financial Year 2019-2020

Being an election year, 2019-20 is going to be a big year for taxpayers. Many tax sops have been announced by the government both under Income tax and GST – which greatly helps in reducing your tax outgo if planned effectively.

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So we bring you all the key changes you need to be aware of so you could meticulously plan for your taxes this year. 

For Individuals

1. Income tax rebate has been increased to Rs. 12,500/- from Rs. 2500/-. Which means effectively there is no tax upto a taxable income of Rs. 5 lacs p.a.

2. Last year the government announced a standard deduction of Rs. 40,000 for all salaried employees. From this year, it will increase to Rs. 50,000. Which means a flat Rs. 50,000 can be claimed as a deduction, without providing any additional proof for the same.

3. If you own two houses, there is no deemed income on the second house from this year on. Earlier, when two houses are owned, the second house was deemed as a let out property, and notional rent was charged to tax. However, from this year on, you can effectively claim 2 houses as Self-occupied properties.

4. Banks and other financial institutions need not deduct TDS while paying interest to upto Rs. 40000/- per annum. (Earlier they used to deduct when interest crosses Rs. 10,000 per annum)

5. The dream of owning a house may come true for many this year. The government has reduced the GST rates on affordable houses to 1% and other houses to 5%. (Earlier it was 18% on all houses)

For Businesses

1. A big relief from Angel tax

Earlier premium collected by companies on the issue of shares was taxable unless the fair value of those shares were estimated by a Merchant banker. As a big relief for start-ups, the government has exempted Start-ups Registered under Start-up India exempt from this, if a specific application is made.

Further, the government has widened the scope of the definition of start-up to include companies operating for 10 years (earlier 7 years), and with an annual turnover not exceeding Rs.100 crore (earlier 25 crores)

2. Big relief to MSME companies

As a big relief to MSME companies, mandatory registration for GST is applicable only when turnover exceeds Rs. 40 lacs, in case, if an entity is dealing with goods. (Earlier it was Rs. 20 lacs in many states, and Rs. 10 Lacs in northeastern states).

However, entities providing services should continue to get registered if turnover exceeds Rs. 20 lacs.

3. Composition scheme 

Composition scheme is now open for small service providers too. Earlier composition scheme was available only for manufacturers and traders, where they can charge 1% GST without taking an input tax credit. 

Now, for the benefit of small service providers, the government has opened this composition scheme for the service providers, where they can charge only 6% GST without taking an input tax credit. However, annual turnover from services in the previous year should be less than 50 lacs to opt for this scheme. 

 

(The author of this article is Mr Hrishikesh Datar, CEO, Vakilsearch) 

The way forward to a stellar career

Luxury is synonymous with exclusivity and premium quality. This is the reason why customers have very different expectations when it comes to an excellent shopping experience. With retail being the primary avenue for luxury purchases, luxury brands spend an obscene amount of time and money in creating the perfect retail stores. Moreover, vast amount is spent on training the industry professionals to ensure they are able to provide customers with a top-notch experience at the stores. 

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Mr. Abhay Gupta, Founder-CEO, Luxury Connect Business School

Consequently, the Industry desperately needs trained professionals who are well spoken, have a good understanding of the luxury industry and specialise in selling or marketing a product that comes with a hefty price tag. In-store customer interaction needs to be personalised with a unique approach. Customers expect the industry professionals to not only be good in customer service but also be exemplary product experts who have intricate product knowledge. Be it a luxury car or a watch brand, a fashion brand or even an accessories brand, knowing the product well, appreciation of the craftsmanship that goes in making the product and why it commands a hefty price tag are all part of the job that need to be executed well. 

According to a recent national skills development corporation report, by 2022 the Luxury industry in India will require close to 5.6 million skilled personnel. Clearly, there is a demand for industry professionals. However, there is a lack in the supply of such trained professionals which is being perceived as a major hindrance to the growth of the industry.

The huge demand for trained professionals means a variety of job opportunities across the industry which are generally high paying simply because of the skill-sets required for the job. Already the luxury industry has thrown open a huge window of opportunity for the trained professionals. Over and above the salaries, luxury professionals get lucrative incentives based on the number of products sold by them. Since most products are easily worth lakhs of rupees, luxury professionals usually take home a high salary. They get opportunity to work as a luxury brand manager, a luxury goods product manager or other such awesome career-defining roles, based on your experience, skills, education and knowledge. Last but not least, working with the most premium brands in the world in itself is a matter of great pride, access to which is only available to a very select few.  Additionally, there are various other lucrative benefits of working in the industry.

However, working in the luxury industry is just one step away. In India, there are some business schools, like Luxury Connect Business School (LCBS), SP Jain & Pearl Academy which provide Luxury Management courses as of date.

(The author of this article is Mr. Abhay Gupta, Founder-CEO, Luxury Connect Business School )

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Luxury Connect Business School is the First and only Luxury B-school which provides practical & valuable knowledge as part of postgraduate studies available to graduates across India. With content developed by industry experts and delivered by faculty members who are also award-winning luxury industry professionals, Luxury Connect Business School focuses on imparting knowledge beyond the structure of the classroom blended with personalized mentoring and what makes it truly unique is its industry connect. With its strong affiliations in the luxury industry, Luxury Connect Business School offers students opportunities to interact with industry brand leaders & professionals in an informal manner. Students get to meet, discuss, exchange notes, share ideas and learn from the real-time experience of these senior stalwarts.

Unravelling the crisis of democracy worldwide

Through the lens of an unbiased observer of democracies around the world. A democracy turns to be illiberal when its citizens elect a leader democratically to function authoritatively for the furtherance of their not-so-liberal interest. Mostly aimed at a target social or ethnic group existing in democracy much to the dislike of the majority stakeholders of the society

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The symptoms of an illiberal democracy may be visible as authoritative or corrupt political leaders, a weak judiciary and corrupt political parties. But on the contrary, liberal democracies are those where group and individual liberties prevail and private individuals and civil society work within an autonomous sphere, with no hindrances.

“The People v Democracy”, Yascha Mounk of Harvard University has reiterated the thought, time and again that liberalism and democracy are separable. There is a visible trend that Voters favour electing a government that would restrict the rights of a measly minority.

For example, Hungary, When communism collapsed in 1989, under successive governments, became fully democratic, and followed a liberal political course initially at a pace that was similar to other Western European nations. But it is uncanny how things can change.

In recent times, leader of the Fidesz party and Hungary’s Prime Minister, Viktor Orbán, took up the decision of distancing his country from the liberal values that most EU nations share. He served his second consecutive term in office. In April 2010, he acquired power with an electoral victory which helped him to achieve two-thirds of a supermajority in the parliament; with the help of two handy enemies: the Muslim hordes and the liberal elite who wanted to let them in. Mr Orban built a fence that largely stopped the flow of refugees. But still, he continued to play up the threat. Together with the smaller Christian Democratic People’s Party, which served as a minor coalition partner, Fidesz secured 263 of the 386 seats and 52.7% of the national vote in the parliament.

Old checks were curtailed and the Constitution was rewritten by Orbán since then and he balances these with no concern for the objections of the opposition. Orbán did many other things as well—he lowered the retirement age of judges to facilitate the entry of his own appointees; he staffed independent institutions with his party supporters and purged the bureaucracy of non-loyalists; together with voting rights, he boosted nationalism by granting citizenship to ethnic Hungarians in neighbouring states; he nationalized private pensions; he attacked civil society organizations and often denounced them as foreign agents; and he also restricted media freedoms.

He drove his government to raid NGOs that received funds from Norway in early 2014; he even accused one group known as Okotars that they were channelling money to the members of an opposition party. During the recent times, Orbán made his government turn against the refugees and a law was passed by him, which threatens to shut down a university of international reputation; this university was established by the Hungarian-American liberal philanthropist George Soros.

A seemingly harmless inclination typically leads to the declination of democracy. It always starts with a crisis followed by voters backing a charismatic leader who promises to save them. Second, this leader finds potential threats and enemies. Third, he thwarts independent institutions that might cause hurdles in his way. Finally, he twists and bends the rules to make it harder for the voters to dislodge him. As the first three stages pan out, democracy manages to remain intact. But it begins to lose itself somewhere at the final stage.

Carl Schmitt, a pro-nazi political theorist gave the concept of Enemy of the Political. He made a very important distinction. Those not on our side, disagreeing with us are enemies. And for the survival of the state- enmity had priority over friendship: In doing so, Schmitt reduced all politics to war. And the irretrievability of the enmity lets it grow into a rivalry.

Now picking the right enemies and posing them as the ultimate threat to the majority stakeholders of the nation-state is crucial. They say that one should be careful while choosing friends and more so while picking enemies. And this can’t be more relevant than in the case of politics.

Written in the Summer 1993 issue of Foreign Affairs, Samuel Huntington’s ‘The Clash Of Civilisations’ still continues to be a though proving a piece of writing. Its emphasis on civilisational fault lines and torn nations appear to be much more relevant than ever. Huntington argued that post Cold War, political conflicts would largely have a cultural basis. And Islam due to its around the globe presence will rise up to be a common enemy of the west. The in-depth reading of the soul-stirring piece makes one realise how Islam and its followers have been made into the common and most convenient ‘enemy’.

Then they transform into a demolishing squad of the independent institutions which are said to serve as the pillars of democracy. But all in the garb of defending the identity of the voters, their essence, values and religion. Their campaign starts out with a positive agenda. By forging a cardinal relation with their vote bank on the basis of their cultural affinities and common interests. By favouring group rights over individual liberties, a legacy of the left.

The primary target being the Judiciary. Case in point; Poland and the Philippines. Where The ruling party passed a law in December forcing two-fifths of judges into retirement. And Mr Duterte forced out the chief justice of the Philippines, who had raised a voice against his arbitrary use of martial law.

The media comes in next. The Despot, in desperate attempts to create a favourable field, puts its own favourable man in a position to control the broadcast. Every information that doesn’t align with his or her version of that truth is accused of being a lie and the outlet of information which is not subservient to the chair is made to appear as a lie-monger. Quite unlike the autocrats of the past, they don’t ban the independent media. They burden them with taxes and fines in a way that the ownership of these agencies is transferred to the blue-eyed boys of the chair.

So was done by Mr Putin in Russia, and is now widely copied. In Turkey, the last big independent media group was sold to a friend of Mr Erdogan.

An influential person can emasculate every prominent institution with the help of courts, media and the armed forces. A textbook example of this is debarring the opposition, such as in the case of Turkey. Or altering the legislature (as in Venezuela, where the government staged a feint election on May 20th).

The United States of America once witnessed an uprising by the ruled, in order to promote democracy. But by banking on the grievances of the majority against a common enemy namely the migrants (a very good choice as they don’t even have voting rights) It now has a president who unabashedly claims to admire Vladimir Putin and declares to have a “special bond” with Kim Jong Un.

China, for instance, had grown out of the clutches of dictatorship after the death of Mao Zedong. But it seems to be falling in the same trap again by vesting all its power in Xi Jinping, whose term limits as president have been removed.

There is a long list of countries following the trend. The global righting uprising for the satiation of the populace, which is made to feel it has been wronged is a phenomenon very few remain untouched by.

Learning from history and from the mistakes of others is a trait of the intelligent. This attempt of mine is not directed at any person living or dead. It just is an objective record of what the eyes can see and the mind could gauge from around the world. Any resemblance to any person or event in our country is purely COINCIDENTAL.

(The author of this article is Advocate Ishanee Sharma)

The Shifting Paradigm in Real Estate Marketing

Being a high-investment category, marketing for real estate sector has primarily remained centred around creating reputation, brand value and trust in the market. With a shift in “how to reach” out to the customer base in the modern era, marketing now plays a much larger role, particularly in real estate sector. 

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While earlier, marketing used to be focussed on maximization of sales and profit as its primary objective, now-a-days it has a much bigger role – such as Brand Building, Customer Retention, CSR, etc. With the market flooded with lots of new and upcoming projects, it remains crucial to create a unique brand identity to stand out from the crowd. This is where marketing takes a giant leap in creating a competitive edge. 

Taking into consideration that sales and marketing go hand in hand in the Real Estate sector, it is important for both the marketing and sales teams to understand the specific processes of both these verticals. It is important to align both the marketing goals and sales goals, since both these verticals have one end goal and that is: to sell more, while maintaining the brand reputation.  

For this purpose, both sales and marketing rely on Customer Loyalty, Brand Identity and Brand Awareness, and here comes the joint role of advertisement. Without advertising and marketing campaigns, even the best-in-class project cannot be sold. Moreover, marketing also helps in building more loyal customers and in creating new markets.

In Real Estate sector, the brand should create an aura of uniqueness, dependability and trust. Hence marketing for this particular industry involves a lot of tools and techniques to highlight the best practices followed by a realty brand. 

The marketing tool in Real Estate sector normally employs – Print and Outdoors. 

The advent of internet has added a wide range of additional platforms for marketing like Web Sites, Blogs, Social Networking sites, Forums & Emailers. The brands are increasingly looking to boost their digital presence and to leverage upon their digital identity amid the emerging challenges of the changing consumer preferences in this highly competitive market To achieve this, an innovative marketing strategy is the only solution.

A regular, effective and frequent marketing campaign helps in repeat sales and in building a strong customer base, by promoting the brand favourably. Already, in the last couple of decades marketing in Real Estate sector has witnessed this shift from being focussed on mass selling to being more focussed on changing aspirations of the consumers. Obviously, the shift has taken place to meet the long term objectives of the companies, looking towards expanding their wings across various segments and increase their slice of the pie.

 

(The author of this article is Mr. Somit Madan, AGM-Marketing, Paras Buildtech)

MySTENO: India’s first Speech-To-Text Web App from Vakilsearch

Taking its technological edge in the legal arena to the next level, the leading legal tech, tax and compliance services company, Vakilsearch has launched ‘MySTENO’, India’s first speech-to-text web app for lawyers. With the aim to bring about refreshing ease, comfort and convenience in the busy lives of the lawyers, Vakilsearch has launched ‘MySTENO’ that can seamlessly convert a lawyer’s voice into text at a blisteringly fast pace.  

In MySTENO, it’s a matter of minutes what it takes hours to type at a typical speed. ‘MySTENO’, a hands-free typist that can seamlessly convert a lawyer’s voice into text simply types as you talk. Traditionally a 10-page document should take around 15-20 minutes to “MySTENO”, as opposed to 1-2 hours to type at typical speeds. One can also voice command punctuations i.e, when you say comma it specifically inserts a comma and when you say jump to the next line it starts a new paragraph. Moreover, the App also lets one share the drafted legal document to friends & colleagues in seconds. It quickly converts voice drafts to word, or PDF and gives the lawyers a 100% keyboard free experience.  With such state-of-the-art usability, MySTENO is all set to bring about a sizeable difference in the way legal documents are drafted and transcribed in the country. 

Mr. Hrishikesh Datar, CEO, Vakilsearch said, “Nobody else understands the technological gaps in legal sector better than ‘Vakilsearch’, which remains committed to harnessing technology to empower the entire legal ecosystem with one-of-a-kind digital revolution. In line with our commitment to organise the professional service industries in India, we have unveiled MySTENO-the virtual stenographer, meant exclusively to help the lawyers make legal drafting quicker than ever before. STENO will now join LIBRA- The Advocate’s App [Practice Management tool used by 20k+ lawyers] as a staple diet of every lawyer in India. It re-affirms our commitment to ‘Legal is now Simple’ for both lawyers and their clients.”

Ready to be accessed on: https://mysteno.io/virtualsteno, MySTENO comes with features like 100% keyboard free, type-as-you-talk, quick document drafting, punctuation command etc.

Worldwide Insurance Brokers unveils Cover360.in

Worldwide Insurance Brokers Ltd, one of the leading insurance brokers in India, has launched ‘Cover360.in’, a unique online insurance portal that offers a plethora of insurance services ranging from Health Insurance, Travel Insurance to Term Insurance, among others.  With its firm commitment of ‘insuring every moment of life’ the online insurance platform ‘Cover 360.in’ has emerged as an umbrella solution for availing a complete bouquet of insurance services.

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As an integrated insurance solution provider, ‘Cover 360.in’ also renders advice to the customers and helps them in choosing the right product that exactly matches their requirements. In a nutshell, ‘Cover 360.in’ provides customised plans and premium in just a few seconds with hi-tech IT tools and keeps its customers updated on insurance matter via mails, blogs and other social media platforms, besides actively supporting them in emergencies by taking them through a smooth, hassle-free claim handling process.

While unveiling the exclusive online insurance portal ‘Cover 360.in’, Mr. Kishan Lal Agrawal, Director, Worldwide Insurance Brokers Ltd. said, “We are excited to launch ‘Cover 360.in’ which aims to offer unmatched insurance buying experience to the vast Indian population. Our mission is to act as a bridge between clients and insurance companies and help the customers in making informed decisions about their exact insurance requirements. Simultaneously we strive to ensure protection of the utmost interests of our valued customers and we protect them from being sold an inappropriate insurance policy.”

Mr. Kishan Lal Agrawal, Director, Worldwide Insurance Brokers Ltd.

‘Cover360.in’ addresses all customer pain points from buying a policy to the claim handling process. While insurance is a critical requirement for every individual, the experience of buying a right insurance policy still remains a cumbersome journey. As a ‘house of complete insurance solutions’, ‘Cover 360.in’ not only simplifies the entire process of insurance buying but it also acts as an effective tool of consumer awareness so that they can enforce their rights more effectively. 

The online platform ‘Cover 360.in’ boasts a wide range of facilities that include suggesting the best suitable health, travel, and term insurance policies for the customers as per their exact requirements. ‘Cover 360.in’ has various designated sections to enlighten the customers with the complete knowledge of different policies. For example, it provides comprehensive information on a wide range of Health Insurance policieswith the complete list of the network hospitals associated with them. It also facilitates the customers to store their medical records online. In a similar manner ‘Cover 360.in’ helps the customers in choosing the best term and travel insurance policies for their family. Beside these products they also provide all corporate insurance products as per their needs. 

Vigor Media Worldwide bags PR mandate for Vakilsearch

Vigor Media Worldwide has bagged the PR mandate from Vakilsearch, a one-stop solution for any business or entrepreneur looking for a lawyer, chartered accountant or company secretary. The contract comes as another acknowledgement of the distinctive PR and communications approach of Vigor Media Worldwide. The role of Vigor Media Worldwide will be to build a strategic communication framework for Vakilsearch and strengthen its unrivalled leadership positioning as one-click access to individuals & businesses for all their legal and professional needs.

Vigor Media Worldwide won the prestigious account after a multi-agency pitch followed by a competitive bidding process. The mandate for Vakilsearch will be handled by the Delhi-NCR office of Vigor Media Worldwide with the support from its proficient team along with its associates spanning across the country for greater visibility and strong positioning of brand ‘Vakilsearch’ among targeted segments. 

Vakilsearch is a technology-driven platform organising the professional services industry in India and its services cover all the legal, tax-related and regulatory requirements of businesses, such as incorporation, government registrations & filings, accounting, documentation and annual compliances. Vakilsearch also offers a wide range of services to individuals, such as property agreements and tax filing.

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VAKILSEARCH

Mr. Hrishikesh Datar, CEO, Vakilsearch said, “Vakilsearch was looking for a competent team to partner with it in establishing a focused communication with a distinct approach to help companies and individuals navigate the legal, tax and regulatory regime in India. We found the required zeal and enthusiasm in Vigor Media Worldwide and we are delighted to bring them on board as our communication partner.”

Vigor Media Worldwide
Vigor Media Worldwide

Commenting on winning the PR mandate of Vakilsearch, Mr. Nikhil Singhal, Founder, Vigor Media Worldwide said, “We are truly honoured and delighted to be the strategic communication partner for Vakilsearch which has expanded its wings and catapulted itself into a hi-tech platform online that delivers the highest quality of financial, accounting and legal services.”

Vakilsearch is a completely self-serve platform online, where customers can seek advice, add their legal requirements to a cart and pay for it online. It takes pride in rapidly building a marketplace that will connect all Indian citizens to lawyers and other professionals in their vicinity, and an app to enable lawyers to manage their practice in a tech-savvy manner.

Vigor Media Worldwide has cross-sectoral expertise spanning across Real Estate, Education, Lifestyle, FMCG, Hospitality, Healthcare, Technology, Security, Consulting and a host of other segments of the economy. Its client portfolio includes top-of-the-line brands in the industry.

Ascott expands footprint in Gurugram with 90 unit Citadines Paras Square Gurugram

CapitaLand’s wholly owned lodging business unit, The Ascott Limited (Ascott), announced that it has secured a contract to manage its first Citadines-branded serviced residence in Gurugram, Haryana. The contract was awarded by Gurugram-headquartered Paras Buildtech, a subsidiary of Paras Group. The 90-unit Citadines Paras Square Gurugram is expected to open in Q2 2020. Ascott currently operates two serviced residences in Chennai and one in Navi Mumbai.

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Citadines Paras Square Gurugram is located within Paras Square, a mixed-use development comprising over 100,000 square feet of retail space and the serviced residence tower. Citadines Paras Square Gurugram is strategically located off Golf Course Extension Road in Sector 63A, amidst the IT Special Economic Zone (SEZ) and premium residential projects. Delhi’s Indira Gandhi International Airport is only 40 minutes away, offering easy connectivity to business travellers coming to Gurugram. Citadines Paras Square Gurugram will comprise 90 spacious and modern studio, one-bedroom and two-bedroom units ranging from 45 Sqm to 65 Sqm in size. Residents will enjoy business, entertainment and recreational facilities along with Ascott’s world-renowned service excellence.

Mr. B.V. Bharadwaja, Ascott’s Country Head – India, said: “Gurugram is a significant IT-ITeS cluster and is considered as the business process management (BPM) capital of the world, employing 5% of the global BPM workforce [1]. In 2018, the hospitality industry in Gurugram also witnessed an increase across all three parametres – average daily rate (ADR), occupancy percentage and revenue per available room (REVPAR) [2], proving that there is an increasing demand for quality accommodation here. With the signing of Citadines Paras Square Gurugram, we will have two of our distinct serviced residence brands within 2 KM of each other, catering to both luxury and upscale segments.”

Mr Aman Nagar, Director, Paras Buildtech, said: “We are proud to be partnering with The Ascott Limited for the management of our second hospitality project. Ascott’s knowledge of the lodging market and its global reputation is consistent with our endeavor to develop quality, upscale projects that cater to global citizens.”