The Other Side Of The Lockdown

Today most of the world population is staying home but thanks to the power of the digital medium, the Netizens are connected to each other and the news as and when it breaks in any part of the globe.

In India, while the working class is freely accessing web channels and various social media platforms while working from home without restrictions imposed by organisations, the students are busy attending online classes or training but they too tend to switch to their social media accounts be it FB, Twitter, Instagram, Tiktok, etc during the frequent intervals of their screen time.

Capitalising the power of the World Wide Web and the social media, digital marketers consider the lockdown period as the best opportunity to attract the maximum eyeballs and run various campaigns to enhance the reach of their brands.

All brands and corporates are finding it worthwhile to invest their money in marketing activities. In fact, this is the time when RoI is the highest be it any platform of media (traditional or digital) as websites and digital editions of print publications are being read widely. News channels are recording the highest TRP and web portals are seeing highest number of visitor engagements as never before.

Organisations that are able to utilise this time for strategic, sharp and focused marketing activities will witness top-of-the-mind brand awareness and recall when the lockdown period is over and markets are open for customers online and offline. It will help the companies who invested in digital media marketing compensate the losses borne during this lockdown period.  Hence this is the best time in probably last several decades when the impact of social media marketing initiatives could be encashed the maximum.

At this challenging time, the famous saying of the American Author Napoleon Hill that “every adversity contains, at the same time, a seed of equivalent opportunity”, has become incredibly relevant for Social media marketing. In the current scenario, no brand across the spectrum can ignore the power of Digital or Social Marketing which has already witnessed a huge boom in the last couple of years. Especially with no newspaper being delivered and outdoor marketing has also lost its sheen in the lockdown, social media has the power to grab the maximum eyeballs.

 

(The author of the article is Mr Nikhil Singhal, Founder, Vigor Media Worldwide)

Striving to save the community

Even the world’s largest economies cannot afford to remain in lockdown forever. Hence after the continued lockdown of more than two months, finally India has decided to gradually open up its economy. With this have emerged even the larger challenges like how to protect yourself and others against coronavirus infection while continuing with your daily livelihood needs and uninterrupted business schedules.

Anondita copyWhile the government has allowed businesses to resume their operations though under strict guidelines, it’s only ‘we’ who are responsible for our own health and safety. Following COVID-19 protocols in the workplace and everywhere is an urgent necessity to prevent this highly infectious disease. For this, we require to follow all government guidelines on a regular basis.

Moreover, we are already on the verge of community spread of COVID-19, hence all of us should be extra cautious about taking all preventive measures such as maintaining a safe distance from everyone, washing hands often, using sanitizers, wearing a face mask and putting on gloves to prevent contamination.

Among all these, masks and gloves are among the most essential items. However, currently there is massive shortage of them given the vast population of the country. The situation is so grim that recently a group of doctors from one of India’s premier medical institutions had openly raised their voice against the shortage of masks and gloves by stating, “Not just claps, give us personal protective gear.” It’s more painful to know that healthcare workers have not been provided with adequate safeguards, exposing them to grave risks.

In such a scenario it is the moral responsibility of all the corporates to come forward and ensure their contribution in the fight against COVID-19 by manufacturing these vital items in abundance. The government alone cannot fulfil the requirement since masks and gloves are in short supply everywhere around the globe. The only way out is to establish more and more manufacturing units to ensure speedy supply of high-quality masks and gloves not only for the general public, but also for our corona warriors which include doctors, nurses and other healthcare workers, besides police and paramilitary forces.

Without securing supply chains of these items, we cannot even think of winning this long continuing battle against this pandemic. The government on its part should also find out ways to encourage companies from inside and outside the medical industry to help plug the face masks and gloves requirement gap. Here another larger responsibility falls on respective authorities to keep a check on unauthorised and low quality supply.

On our part, at Anondita Healthcare, we are doing as much as we can to fill the gaps in the supply of protective gear. In view of the fast growing requirement, we have doubled the production of surgical gloves at our manufacturing facilities. Our employees are working in double shifts to contribute in the noble mission so that our corona warriors should not suffer from the paucity of safety equipment. Our production units are running day and night to produce surgical gloves. As a socially responsible firm, we understand that we have the responsibility to support our communities in the best possible way.

 

(The author of this article is Mr. Anupam Ghosh, Director, Anondita Healthcare)

Ace Group resumes construction in its Noida, Greater Noida projects

Realty major Ace Group has announced to have resumed construction work in its projects ‘Ace Parkway’, Noida and ‘Ace Divino’, Greater Noida West after getting ‘In Situ permission’ from respective authorities. The developer is following all the protocols and necessary precautions related to COVID-19 at its construction sites to protect the health and safety of the labourers.

Ace Divino_Project Pic

Ace Group has resumed construction work with limited manpower and it has ensured measures to maintain strict social distancing norms and other safeguards like proper sanitisation, hygiene best practices at its construction sites. While the Ace Group is regularly sanitising its projects sites, it has also provided labourers with masks, gloves, sanitisers and soaps for washing hands frequently. The developer has also arranged for meals to be provided to the labourers twice a day. Ace Group is also carrying out their routine health check-ups, besides mandatory thermal scanning of everyone entering the construction sites.

Mr. Ajay Chaudhary, CMD, Ace Group said, “Despite facing some supply side hindrances of the construction materials due to the ongoing lockdown we have resumed construction at our projects sites with simultaneously ensuring the safety and well-being of our construction workers as our top priority. We are also creating awareness among them regarding social distancing and hygiene best practices to curb the spread of COVID-19. As a socially responsible firm, we also understand that we have the responsibility to support our communities especially those who are vulnerable hence we have also arranged for their meals, shelter and healthcare at our project sites. ”

Nestled in the lap of luxury at Sector-150, Noida, Ace Parkway encompasses spacious two, three and four BHK apartments. It’s a classic living destination for luxurious, ingenious and most importantly peaceful living with abundance of facilities and amenities. ‘Ace Divino’ located at Sector-1, Greater Noida West is the other most sought after residential project of Ace Group, which offers aesthetically beautiful apartments of two and three BHK. The premium apartments at Ace Divino imbibe all the modern amenities to provide Futuristic Living with in-campus shopping, Zen Garden and a host of World-Class features.

APL Apollo unveils ‘Apollo Fencing Solution’ that blends protection with aesthetics

APL Apollo Tubes Limited (APL Apollo), one of the leading branded structural steel tubes manufacturers, has launched ‘Apollo Fencing Solution’, an unrivaled innovation that gives the much-desired safety fencing to any property, besides adding unmatched beauty and elegance to it. Comprising an array of uniquely designed H-Shaped Fence Post called ‘Apollo Fence’, this low-cost, durable, and exciting product range can be used to replace even the concrete boundary wall.

‘Apollo Fence’ tubes can also be used to support various types of wire or wire mesh. Hence, looking at its broad spectrum of uses and their cost competitiveness, ‘Apollo Fencing Solution’ has apparently given all its counterparts a good run for their money. The product is formed by merging the H-Shaped Apollo Fence tubes on both ends with an Apollo Plank placed between them. Apollo Plank itself being another new age steel product,  makes the ‘Apollo Fencing Solution’ an amalgamation of two of the strongest products of APL Apollo.

Announcing the launch of ‘Apollo Fencing Solution’, Mr. Sanjay Gupta, CMD, APL Apollo said, “Apollo Fencing Solution gives you the most superior safety fencing and adds unmatched beauty to your property and above all it’s born out of the blending of our two strongest products.  In sync with our vision of providing quality and innovative products to our customers, the Apollo Fencing Solution offers several benefits in terms of value for money and lower maintenance.”

The new age solution for a wide range of usages, “Apollo Fencing Solution”  reflects inner stregnth of APL Apollo in true sense. It is an excellent perimeter protection solution for gardens, houses or for any other properties.

Available in a wide range of choice, “Apollo Fencing Solution” is offered at incredibly low price of Rs 129/sqft only in comparision to a brick wall (which costs Rs 191/sqft), or a RCC precast wall (which costs Rs 178/sqft).

Ramagya Foundation pledges to not leave anyone hungry during COVID-19

In one of the biggest relief operations amid COVID- 19 lockdown, Ramagya Foundation has dedicated itself to feeding more than 10 lakh poor and homeless people in Noida. Ramagya Foundation has already distributed food packets among 2 lakh people in the last more than two months of the continuing lockdown.

Ramagya Foundation initially started this initiative along the construction sites in sector 77-78 and later extended it to other nearby localities.  Along with the food packets, the volunteers of Ramagya Foundation are also distributing masks, sanitizers and soaps among the daily wagers, labourers and other needy people, besides running a campaign to educate them about adopting the necessary hygiene habits to stop the spread of infection. Ramagya Foundation has also launched a donation web portal: https://ramagyafoundation.org/covid19/ through which anyone can contribute one’s bit to support this noble initiative.

Dr. Sanjay Gupta, Chairman, Ramagya Group said, “The prolonged lockdown due to COVID-19 pandemic has thrown the lives of millions of people in disarray. As a responsible organisation, we aim to ensure that no person should sleep with an empty stomach at this unprecedented time. We look forward to serving food to more than 10 lakh people in the entire period of the lockdown, and this is just a small step in our efforts towards bringing smile on the faces of these helpless people.”

Recently, Ramagya Foundation, under the aegis of “Purusharth Charitable Society”, had launched an inspiring CSR initiative ‘Happy Fridge’ aimed at providing sumptuous food to homeless and needy people. In the progressive path of society development Ramagya Foundation is contributing through several attractive programs,  including  UMEED,  UNNATI,  SANGANAK,  ARADHYA,  URJA  and PANKH focusing on four  core  areas  including  Education,  Skilling,  Physical  and  Mental Health of underprivileged children. 

Giving back to the society is the primary motive of Ramagya Foundation which aims to contribute towards creating educated and developed society by unleashing talent and sculpting each individual soul by imparting values. More than 1,05,000 lives have been impacted through these programs. Ramagya Foundation also runs another most commendable initiative called  ‘NISHABD’  that seeks to sensitize the society towards dogs and  provide  loving,  caring  and  responsible shelter for them. NISHABD has been instrumental in the rescue and rehabilitation of the street dogs that have been starved to emaciation, beaten, confined   in their own waste, shot, or struck by cars.

Vanesa Care enters healthcare sector with launch of Hand Sanitizer and Hand Cleanser

Vanesa Care Private Ltd, one of the prominent FMCG brands, has unveiled “Hand In Hand” hand sanitizer and instant hand cleanser containing 70% alcohol as per WHO standards. “Hand In Hand” hand sanitizer and instant hand cleanser quickly kills 99.99% germs causing flu and other infectious diseases. “Hand In Hand” is suitable for frequent use with no damaging effect on skin owing to its moisturising properties backed by Aloe Vera extracts that helps seal moisture into the skin. 

With 70% alcohol base, “Hand In Hand” hand sanitizer and instant hand cleanser is as per the standards of WHO and also ensures very good protection against the COVID-19 pandemic caused by the outbreak of Coronavirus. Moreover, Vanesa Care has prioritised the production of “Hand In Hand” hand sanitizer and instant hand cleanser to meet the acute shortage of hygiene-based products and to help prevent the rapid spread of infection. 

Saurabh Gupta, Director
Vanesa Care Private Ltd

Mr Saurabh Gupta, Director,  Vanesa Care Private Ltd said, Sensing the huge gap in demand and supply of hand sanitizers and instant hand cleanser which has put the entire population on huge risk, we have launched “Hand In Hand” hand sanitizer and instant hand cleanser that offers best protection against infectious germs. In this critical time when the healthcare systems across the world have been overwhelmed by Coronavirus, it is essential to maintain proper hand hygiene to prevent the transmission of infection and this sanitizer makes you stay protected even on the go that too without using soap and water.”

“Hand In Hand” hand sanitizer and instant hand cleanser offers protection while using public toilets, eating outside, or travelling through public transport and when coming from the outside that too without using soap and water. It is also recommended to use “Hand In Hand” hand sanitizer and instant hand cleanser before and after buying groceries from supermarket, grocery store and vegetables vendors and after accepting cash, coins and card payment from the vendors.

Available all across the county, “Hand In hand” hand sanitizer and instant hand cleanser range comes in 3 SKUs, priced at Rs. 250 for 500ml, Rs. 125 for 250ml, Rs. 50 for 100ml. 

Halonix aims to hit Rs 1000 crore in turnover by FY 2023

Halonix Technologies Pvt Ltd (Halonix), India’s fastest growing residential and institutional lighting company, has reported a 22% of Compound Annual Growth Rate(CAGR) markedly higher than the industry growth rate in single digits CAGR. The company is also expecting to close its books at around INR 520 crores turnover vis a vis INR 423 crores in 2018-19 and and INR 352 Crores in FY 2017-18.

Halonix has closed its H1 in FY 19-20 at Rs 234 crores vs Rs 178 Cr in H1 FY 2018-19, a growth of 32% which highlights the momentum at which the company is growing. The growth for the Halonix retail business, which has shown a year on year growth of 26%, has been buoyed by the wide range of innovative products it has launched under the sub-brand “Halonix Prime” and through deeper market penetration. After cementing its leadership in the ‘Inverter Light’ and ‘Motion Sensor Light’ segments, Halonix has recently launched its category redefining ‘All-Rounder series’ that has 3 wattages in one bulb and the ‘Speaker Bulb’ that allows you to play clear powerful music through the bulb without having to sign in through any app. Halonix Prime today contributes to about 30% of the retail revenues.

The institutional business at Halonix has grown at CAGR of 35% from 2014- 2019 and has deployed lighting solutions at over 15 airports, Tumkur Smart City, many railway stations, has deployed street lighting for many municipal corporations and has been the preferred lighting solutions partner for many leading public sector and private sector companies including some of the biggest corporate names in India.

Mr Rakesh Zutshi, Managing Director, Halonix Technologies Pvt Ltd says, “Our focus on quality, indigenous manufacturing, a steady stream of Innovative, value-defining new products developed in-house, expansion in distribution and streamlining of our sales and supply chain processes have contributed to Halonix delivering growth and profitability far above the industry average. Our foray into fans and smart-home solutions, as well as our sustained growth in lighting, should see us accelerating towards our goal of being an INR 1000 crore company by FY- 23.”

APL Apollo unveils Apollo Signature for stylish structures

APL Apollo Tubes Limited (APL Apollo), India’s leading branded steel pipes manufacturer, has unveiled “Apollo Signature”, a wide range of designer pipes that give an edge to the look and feel of your abode. The designer galvanized pipes are an upgrade to the conventional steel pipes by virtue of engraved designs on them. To cope up with the fast-growing demand in the interior design industry, APL Apollo has launched an attractive collection of designer pipes. The products are also aesthetically superior as they impart great elegance to the structures. Apollo Signature pipes can be used in Rooftops, Furniture, Pillars and Interior Designs.

Apollo Signature pipes also prove to be a better option as they are highly resistant to corrosion and rust because of their galvanized layer. The product is known for its durability and strength while the pure and thicker zinc coating makes it of supreme quality.  Moreover, these pipes require low maintenance once installed, thus relieving the residents of all the worries. The products are also eco-friendly as they are made of steel and not wood, which greatly reduces the need for felling trees.Being environment-friendly, they are a better substitute and resonate the company’s motto “Steel for Green”.

Announcing the launch of “Apollo Signature”, Mr. Sanjay Gupta, CMD, APL Apollo said, “Apollo Signature is our most talked-about product series known for its durability, strength as well as aesthetics which makes it highly popular among connoisseurs of quality. We are also contributing our bit to the environment by replacing wood with designer steel that is a far more superior product. Apollo Signature will redefine the conventional steel design to make your structures look more premium and classy.”

Features and benefits of Apollo Signature:

Durability and Strength – Apollo Signature pipes have 400 YST, which makes them the most superior product in the market.

Corrosion Resistance – Thanks to 150 GSM zinc coating, these pipes are corrosion-resistant and elegant.

Superior Design for Superior Strength – Along with attractive and premium surface “Apollo Signature” also boasts of unmatched strength and longevity. As a substitute for wood, Apollo Signature outperforms it with extraordinary quality and aesthetics.

Aesthetics That Are Pleasing to The Eyes – Welding in the corners gives a smooth and even finish to Apollo Signature pipes, and ensures that the welding does not take away from the aesthetics of the product.

Stunning Design Patterns On Every Pipe: The exquisite designs on Apollo Signature pipes not only beautify them but also add to their strength and sturdiness.

Zero Maintenance: Not only the design but steel itself has its own benefits – it requires zero maintenance after installation.

Offered at a competitive price, “Apollo Signature” pipes are available in a wide range of choices.

APL Apollo launches India’s first closed steel door and window frames“Apollo Chaukhat”

APL Apollo Tubes Limited (APL Apollo), one of the leading branded steel tubes manufacturers, has unveiled India’s first closed steel door and window frames “Apollo Chaukhat”,  based on futuristic Italian technology. Emerging as a perfect choice for doors and windows, “Apollo Chaukhat” is a class apart in its segment. It is synonymous with strength, durability and world-class quality.  

Apollo Chaukhat

For the consumers who have been traditionally using wooden frames for doors and windows, “Apollo Chaukhat” is loaded  with inherent advantages. It is termite-proof and fire-resistant whereas even expensive wooden frames remain prone to termites and are inflammable. “Apollo Chaukhat”, made of high-quality steel, is easy to fit, and recyclable. The product also shields the house from dust and bugs. It can also be easily customized according to the consumers’ requirements.

Another reason to choose “Apollo Chaukhat” is its quick installation process which involves effortless ease. While installation of wooden frames is like accomplishing a challenging task with concrete and cement,“Apollo Chaukhat”, on the other hand, can be fitted instantly even post-construction, in just a few simple steps, like any modern PLUG & PLAY.

Announcing the launch of “Apollo Chaukhat”, Mr. Sanjay Gupta, CMD, APL Apollo said, “Apollo Chaukhat is our ground-breaking creation, in sync with our vision of providing quality and innovative products to our customers. This new product segment is eco-friendly in nature and provides several benefits in terms of value for money and lower maintenance. Hence, we are very upbeat on creating and capturing a strong demand for Apollo Chaukhat in domestic as well as in export markets.”

Apollo Chaukhat product series includes a wide range of Door and Window Frames for the discerning customers to choose from. Apollo Chaukhat has a longer lifespan than traditional doors and window frames. These cost-effective, trendy and elegant door and window frames are made using world-class Direct Forming Technology (DFT) introduced in India by APL Apollo, which is the first company in India to be recognized by BMTPC (Building Material and Technology Promotion Council), an autonomous body under the Union Ministry of Housing and Urban Affairs (MoHUA), GOI.

Offered at a competitive price, “Apollo Chaukhat” Door and Window Frames are available in a wide range of choices.

Assotech Realty attracts eyeballs at mega realty conclave held in Noida

Leading real estate developer Assotech Realty Pvt Limited made its presence felt at an intensely engaging real estate knowledge sharing session organised at Noida. The real estate entity keenly participated in the event and articulated its views on the conclave theme ‘Commercial Real Estate, Affordable Housing and Luxury Housing – The Changing Dynamics’. Discerning participants and spectators at the event immensely gained from the perspective contributed by Assotech Realty to the pertinent issues confronting the real estate sector in India.

UP RERA Chairman Mr Rajive Kumar was the Chief Guest at the event attended by prominent developers, IPCs and DPCs from across the country in large numbers. Industry captain Mr Neeraj Gulati, MD, Assotech Realty while participating in the knowledge sharing session took a holistic view of the prevailing issues in real estate sector and suggested ways to pull the industry out of the long-prevailing slump.

Speaking on the occasion, Mr Neeraj Gulati, MD, Assotech Realty said, “Real Estate markets across the country have already started showing steady signs of revival leading to widespread optimism. Still due to the economic slowdown and long-prevailing slump the investors are shying away from investing in real estate. However, such a scenario has turned out to be a blessing in disguise for the end-users. They are conveniently being able to grab their choicest properties in the affordable luxury segment as the prices have almost bottomed out.” 

Mr Salil Kumar, Director, Assotech Realty added, “While the government has already come out to support the homebuyers in terms of offering more credit support for the purchase of homes, the consumption in real estate sector is set to rise. We are confident there will be a sure shot revival in demand in the coming months and the real estate sector will soon bounce back on a high growth trajectory. The only point of concern is that high borrowing cost has continued to pinch both the homebuyers as well as the developers.” 

Apart from the industry leaders, the event christened as R&M podium also witnessed thought leaders, industry stakeholders, besides keen viewers from all the segments of the industry.