After Syska, Baltra to tap personal care segment in a big way

Leading home appliance brand, “Baltra” is now all set to diversify into personal care products category with its plans to roll out a wide range of grooming products for both men and women. The company aims to capture a sizeable pie of Rs 1500 crore personal grooming market which has recently witnessed the emergence of some other home appliance manufacturers such as Syska.

Baltra plans to launch a wide range of products in this category like hair dryers, curlers, trimmers, shavers, besides pedicure and manicure products both for males and females. Widely acknowledged for its unique range of energy-saving product line, Baltra is currently in the process of ramping up its production facilities to accommodate the requirements of the new segment. Exclusively to tap the high demand in personal care segment, Baltra is coming up with a new factory  in Haryana,

Mr. Sunil Jain, Director, Baltra Home Products said, “We are all set to mark our ambitious foray in personal grooming segment where there is dearth of high-quality and affordable products. Baltra is a name to be reckoned with utility, affordability and high performance and all our products are designed with keeping in mind the requirements of the Indian households.” 


He added that the company has already set up moulding machines to maintain seamless production of the new product range. “Make in India is being truly instrumental in driving the growth of Indian industries and Baltra is committed to making technological investments to reduce the dependency on imports”

When asked about the impact of GST on the growth of Baltra, he said, “GST has successfully converted India into one market which has helped us register commendable 20-25% y-o-y growth last year. In the current financial year we are expecting 40% growth and look forward to achieve over 125 crore turnover.”

Baltra has already setup its service centres all across the country and its’ Research and Development (R&D) Division has an experienced team of professionals and skilled specialists who work round-the-clock to develop state-of-the-art home appliances, kitchen appliances and other electric appliances. Moreover, the company is aggressively expanding its dealers/distributors network to continue offering excellent after sales services to its valued customers. Apart from India, Baltra has expanded its market presence in Nepal, Bhutan as well as in the entire SAARC region.

Baltra has in very short span of time established itself enviously in the market by launching more than 300 exclusive products which have garnered sizable attention from the consumers.  Recently Baltra has unveiled a new range of Stove, Chimney and Hob and the biggest USP of this truly irresistible range of products is that they can be customized as well according to the requirements of the users.

Baltra has over the years become a household name with its wide-ranging low energy consuming product line including Air Fryer, Two Slice Toaster, Two Slice Grill Sandwich Maker, Induction Cooker, Microwave, Electric Jug, Chimney, Deep Fryer, Cordless Kettle, Roti Maker, Bar-Be-Que, Rice Cooker/Momo Maker, Juice Extractor, just to name a few among many others. Surpassing the expectations of the discerning patrons, Baltra Products have earned a notable distinction in the national as well as international markets. Baltra’s flameless cooking range, Life Style Living Range and Slimline Range have also achieved prominence with capturing major market share across the globe.

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