Ela Groups embarks on mega expansion across Eastern India markets

Ela Groups, a trusted name in Indian water and fruit industry is all set to embark on a major expansion drive in Eastern India with its plans to launch its exclusive product line across West Bengal, Orissa, Bihar, Jharkhand, Madhya Pradesh and Chhattisgarh. In its annual general meet (AGM) held at Hotel Pan India Continental in Kolkata, the company announced that it aims to capture a sizeable market share in these states. Ela Groups will serve consumers by retail points named as ELA ZONE where they can avail the company’s entire range of food and beverage products. These outlets would be normal Kirana shops but would be exclusively selling the products of Ela Groups.


The AGM of Ela Groups was attended by all the State Heads, Regional Heads and Sales Mangers apart from the distributors of the company from all across the country. With aim to establish a strong foothold in eastern Indian markets, Ela Groups is also looking forward to appoint a large number of distributors and superstockists for which it has invited applications from the eligible and energetic candidates. The well-attended event christened as “Meri Pehchan Mera Kisan” also witnessed enthusiastic participations from the farmers who are the major suppliers of the raw materials for the company.

Speaking at the occasion, Mr. Vivek Rai, Director, Ela Groups said, “Considering the importance of the water and fruit industry as well as the water treatment market in eastern India, we have chalked out strategy to establish our presence in all its key regions. We also intend to support sustainable agricultural practices and provide encouragement to farmers of the entire eastern India with our initiatives.”  

Mrs. Vijai Rai, Vice President, Ela Groups, Mr. Rahul Rai, Agriculture Head, Ela Groups and Mr. Vikramjeet Singh, Sales & Marketing Head, Ela Groups were also among the distinguished dignitaries present at the occasion.  Ela Groups keeps its focus intact on providing organic products to end consumers and also ensuring that its non-organic products are non-chemical based. The company is engaged in processing of a quality assortment of Water Treatment, Drinking Water, Juice, Pickles, Jams, Beer and Mustard Oil. With an aim to cater to the variegated demands of the consumers, Ela Groups makes its products in varied flavours and quantity packs. Well-known for their purity, aroma, delicious taste and durability its products have already won critical acclaim not only within India, but the world over. As part of its CSR initiative and moreover to support the farmers in a big way, Ela Groups offers 50% of its revenue to the farmers.

Well-appreciated for its premium quality products, stipulated time delivery and cost-effectiveness, Ela Groups has been able to emerge as a market leader in its domain very quickly. A wide range of water and fruits products produced by the company are prepared using pure and fresh ingredients that are sourced directly from the farmers and the reliable vendors of the market. Aided by its vast distribution network, the company has been able to supply bulk orders in the specified time frame exactly at the clients’ doorsteps. Ela Groups puts in its best endeavours to offer an elevated level of customer satisfaction and it especially makes sure that its products are free from any sort of preservatives.

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