USHA SHRIRAM eyes massive expansion with entry into Mattresses market

USHA SHRIRAM, India’s most trusted consumer durable brand, has unveiled yet another revolutionary range of mattresses targeting the customers looking to invest in ultimate sleep experience. USHA SHRIRAM has rolled out a complete generation of mattresses which include Rebonded Foam Mattresses, Combination Mattresses, Memory Foam Mattresses, Natural latex Mattresses, Speciality Foam Mattresses and Spring Mattresses to name just a few among many others.

USHA SHRIRAM has a complete Mattresses portfolio and each of these mattresses adds value to the customers’ sleep experience and takes care of their spine in the most efficient way. The most exciting product range is available under four thoughtfully designed categories derived from the brand name ‘USHA’ itself. For the true connoisseurs of rejuvenating sleep experience, USHA stands for Utility Series, Smart Series, Heaven Series and Affluent Series of Mattresses that offer the joy of comfortable and rejuvenating sleep. 

Crafted exclusively for Indian customers, USHA SHRIRAM Mattresses range caters to the consumers across all strata. From Lower-end Power Rebonded Mattresses to Middle-end Foam Combination Mattresses to Higher-end Specialty Foam based and Spring Mattresses, USHA SHRIRAM presents one of the biggest collections of Mattresses under its brand name, “USHA SHRIRAM Mattresses and Sleep Systems”.  Moreover, USHA SHRIRAM has a rich legacy of backing its products with excellent after-sales service, resulting in millions of satisfied customers. 

Excited about the most exclusive and diversified product portfolio in Mattresses segment, Mr Satnam Sandhu, Executive Director, USHA SHRIRAM said, “We enjoy the first movers advantage in any industry we step in. Owing to this spirit we have thoroughly utilised extensive research and know-how to create the most unique and advanced range of Mattresses exclusively for our valued customers in India. Surpassing the expectations of the true connoisseurs of deep, restful and rejuvenating sleep experience, we have unveiled a complete generation of superior mattresses developed in collaboration with international sleep product professionals and the Indian industry experts.”

Offered in an attractive price range starting from Rs. 4999 onwards, USHA SHRIRAM Mattresses are available all across the country.

APL Apollo ropes in legendary star Amitabh Bachchan as brand ambassador

APL Apollo Tubes Limited (APL Apollo), India’s leading branded steel pipes manufacturer has roped in Superstar of the Millennium Amitabh Bachchan as the brand ambassador for all brands housed under APL Apollo. The contract signed for two years entails Amitabh Bachchan to endorse and promote the innovative product line of APL Apollo. 

Already APL Apollo has launched its new TVC featuring Amitabh Bacchan in a star-studded event “Steel for Green” held in the capital recently. The new TVC is being aired on all the prominent national and regional channels.

Commenting on this announcement, Mr Sanjay Gupta, CMD, APL Apollo said, “We take pride in announcing that now-legendary star Amitabh Bachchan is another added Jewel to our crown. We believe he encapsulates all the qualities that APL Apollo stands for, and so this association will enable us to reach out to far more consumers domestically.”

Reiterating the importance of steel pipes in everyday life, megastar Amitabh Bachchan said, “Whether it is happiness, success, or being eco-friendly steel pipes form a major component of our homes. With this vision ensconced in their extensive product-portfolio, APL Apollo has portrayed the strength of steel pipes in a true sense as inherent strength of the country. Also being the endorser for a brand it has always been my top priority to be sure of what I’m communicating is acceptable, likeable and believable. The TVC has beautifully captured the message, highlighting the core communication that the brand conveys.’’

The longevity and proven success of actor Amitabh Bachchan have made him a symbol of trust-worthiness which will also help brand APL Apollo in maintaining its dominant position in the market. With his massive fan-following and recognition in the domestic and international markets, APL Apollo hopes to further widen its brand appeal and strengthen its brand recognition and reach in the country. 

Further, the brand is looking to strengthen its pan-India presence on the back of the growing popularity of its state-of-the-art product range. As per the plans, APL Apollo is in the process of launching several new products in the coming months. APL Apollo is the first-ever company to move from commoditized products to branded products, particularly in steel pipes segment. APL Apollo is constantly moving up the ladder with its strong pan-India network of fabricators and dealers.

Maharana of Mewar Charitable Foundation organises Moments and Memoirs exhibition

On 20th October 2019, Maharana of Mewar Charitable Foundation and The City Palace Museum, Udaipur celebrated their 50th anniversary. The two institutions are interlinked and interdependent in many ways since its inception in 1969. To commemorate this landmark event, an exhibition titled ‘Maharana of Mewar Charitable Foundation: Moments and Memoirs’ is opened to the Museum visitors from 20th October 2019 at the south-side of Osara, Zenana Mahal.

The exhibition highlights the many challenges and emotions behind the creation of these two institutions; attempting to trace their history, outline their efforts, progress and future goals. From archival photographs of events in the early days to the speech read out by the Maharana himself, Maharana Bhagwat Singh Mewar (r. 1955-1984 CE), at the foundation ceremony of Maharana of Mewar Charitable Foundation, The City Palace Museum, Udaipur. The exhibition captivated the visitors as they journey through the 50 years of these two institutions with contexts of not just Udaipur but also India and the world as a whole.

Lucknow witnesses grand opening of Luxury and heritage Photography Live Experience Centre in Hotel Taj

Lucknow, the city of Nawabs witnessed the inauguration of one-of-a-kind wedding photography experience centre displaying the world’s best heritage pictures at Hotel Taj in Gomati Nagar. Christened as “Subodh Bajpai’s Luxury Photography Experience outlet”, the heritage and wedding photography experience was so unique that it left the visitors spell-bound.

The Subodh Bajpai’s Luxury Photography Experience outlet was thrown open to the audience by the Mayor of Lucknow Ms. Sanyukta Bhatia. The opening of this grand photo gallery was decked by the presence of innocent orphan kids as well.  With great interest, over 500 people including the who’s who of the city thronged the grand opening ceremony of Subodh Bajpai’s Luxury Photography Experience outlet at Hotel Taj. It’s India’s first and only experience zone of its kind launched by any photography company. Giving a modern twist to everything classic,  Mr. Subodh Bajpai presently has the highest ratings amongst the list of other wedding photographers. 

Speaking on the occasion Mr. Subodh Bajpai said, “We are very excited and delighted at the same time with the kind of viewers’ response that we have gathered here. Experience centres like this serve as an important platform for us to reach out to the passionate connoisseurs of heritage and wedding photography. We look forward to create more and more experience centres to showcase much more innovative ideas and interesting themes around these topics which have already taken centre stage and have gained maximum attention.”

Right from doing candid wedding photography to cinematic wedding films to pre-wedding photography to destination wedding photography, Mr. Subodh Bajpai believes in creating artistic stories for his clients. The talented photography team of Subodh Bajpai is based out of Lucknow and also has branches in Delhi, Chandigarh and Kanpur. Not just this, they are also spreading bright and happy vibes in international locations such as Dubai. With innovative ideas, interesting themes, industry best high tech gadgets, Subodh Bajpai is known to follow international standards when it comes to wedding photography. Subodh Bajpai Photography Priv division- the luxury wedding photography division is honoured to support Orphans of India – NGO.

Okaya Power Group launches exciting new range of Okaya Lithium E-Rickshaw Battery

Continuing with its mission to drive innovation, Okaya Power Pvt Ltd, the flagship company of Okaya Power Group, has unveiled an exciting new range of “Okaya Lithium E-Rickshaw Battery”. Designed and developed after extensive research into preferences and demand of its customers in this exclusive segment, “Okaya Lithium E-Rickshaw Battery” range is equipped with cutting edge latest technology and easy to install features.  Simultaneously Okaya has launched an irresistible offer for its customers.

Okaya Battery

Strong beyond belief, powerful beyond measure, the range of “Okaya Lithium E-Rickshaw Battery” is designed keeping in mind all the necessary features related to users and their requirements in India. Aimed at providing extraordinary performance with longer life, “Okaya Lithium E-Rickshaw Battery” range is made sturdy and they last long hauls while they get fully charged quickly in just 2 hours. Moreover, they are eco-friendly and cost-effective as well. Maintenance free these batteries come with 3 years full warranty. Okaya has launched Lithium E-Rickshaw Battery range to fulfil the huge demand for most efficient and highly durable batteries in this specific segment.

While launching the exciting new range of Okaya Lithium E-Rickshaw Battery, Mr. Anil Gupta, Managing Director, Okaya Power Group said, “Until now the e-rickshaw battery market has been controlled largely by unorganized players, who were mostly unable to produce and supply innovative and reliable batteries to address the growing requirements of E-Rickshaw pliers. Our most exclusive productline is a winning combination of high-tech innovation and augmented reliability and we are committed to ensure deeper market penetration in this exclusive segment.”

Major USPs of Okaya Lithium E-Rickshaw Battery range :

  • Model Name: OLER4808024
  • Fast Charging: 2 Hrs Full Charge
  • 3 Years Full Warranty 
  • Compact Size & Less Weight
  • Higher Back-up
  • KWH: 3840
  • Longer Life
  • Maintenance Free

Vintage Photographs exhibition held in City Palace Udaipur on World Photography Day

On the occasion of World Photography Day, 19th August 2019, The City Palace Museum, Udaipur exhibited 9 vintage photographs of the Palace at 9 varied locations. To help the visitors experience and explore the photographs and locations better, a photograph trail was created and made available. It encouraged visitors to look beyond the photographs into several aspects revolving around the royal life and the Palace of Udaipur. The trail was an excellent memento that visitors to The City Palace Museum, Udaipur could take home with them. While World Photography Day 2019 saw the end of the day, the photograph panels will be on display at the 9 locations till 15th September 2019. 

PM Consulting brings John Maxwell’s 6th LIVE2LEAD leadership event in India

Prime Meridian Consulting India Pvt Ltd  (PM Consulting), a premium leadership and organisational development company, is bringing LIVE2LEAD leadership event in India on October 11, 2019 at Hotel Leela Ambience, Gurugram. LIVE2LEAD is the most reputed and recognised leadership gathering developed by ‘The John Maxwell Company’ which offers an opportunity to community and area leaders towatch, listen and learn from world-renown leaders while networking with otherleaders. 

Held annually, this event will open for registration at 3.15 pm and will commence at 6.30pm with address to participants by Pavan Bakshi, CEO of PM Consulting who is also a certified speaker, coach and facilitator of the John Maxwell Team and is in its mentorship program for the last five years. Some other significant corporate leaders will also be present at the event to share their LeaderShift moments. The four hour long event will conclude at 10.30 pm.

Gurugram is the only city in India and one of the 300 cities of the world which will receive the simulcast of  Live2Lead Leadership Event being presented live in Atlanta, Greater Binghamton.

Sharing more about the event, Pavan Bakshi, CEO, Prime Meridian Consulting India Pvt Ltd says, Live2Lead is designed to deliver the very best leadership content to inspire and motivate you and your team. You shall learn from world-class leadership experts, and leave the event prepared to implement a new action plan, and start leading with renewed passion and commitment. We guarantee you will leave equipped and excited to lead and create change with renewed passion.”

The speakers of the event are John C Maxwell, Rachel Hollis, Angela Ahrendts, Marcus Buckingham and Chris Hogan who are experts to bring new life into leadership roles and journeys through new perspectives, practical tools and key takeaways.

About Speakers of LIVE2LEAD

JOHN C. MAXWELL: The #1 New York Times bestselling author, coach and speaker who has been identified as the #1 leader in business by the American Management Association and the world’s most influential leadership expert by Business Insider & Inc.

RACHEL HOLLIS: The #1 New York Times & #1 USA Today Bestselling Author, a top business podcaster and one of the most sought-after motivational speakers in the world. Also, known as “The Tony Robbins for Women” because of her motivational, high energy style and unique ability to empower & embolden a female audience.

ANGELA AHRENDTS: She was most recently Senior Vice-President of Apple Retail based in Cupertino, CA. Before her transition to Apple, Angela served at Burberry as CEO for nearly nine years where her leadership focus on culture, values and positive energy resulted in tripling the business and quadrupling the share price. Angela has consistently been recognized by Forbes, Fortune and the BBC as a top 100 Global Executive.

MARCUS BUCKINGHAM: A global researcher and thought leader focused on unlocking strengths, increasing performance and pioneering the future of how people work. Building on nearly two decades of experience as a Senior Researcher at Gallup Organization and guides the vision of ADP Research Institute as Head of People + Performance research. 

CHRIS HOGAN: The #1 national best-selling author of Everyday Millionaire and Retire Inspired: It’s Not an Age, It’s a Financial Number. For over a decade, Hogan has served at Ramsey solutions, spreading a message of hope and financial peace across the country as a financial coach and Ramsey Personality. Hogan helps people plan their future and reach their retirement goals through his Retire Inspired Podcast and live speaking events.

Vigor Media Worldwide bags key corporate accounts for their PR vertical

Vigor Media Worldwide (VMW) has bagged the PR mandate for key corporate giants including international law firm Fox Mandal, Assotech Realty, Rehau Polymers, USHA Shriram, APL Apollo Tubes Limited and Luxury Connect Business School. Mandate for all these clients will be handled by the Delhi office of VMW with the continuous support from regional office and associates spanning across the country, for greater visibility and strong positioning of the brands among targeted segments.  

As part of its agreement with international law firm Fox Mandal, VMW will be responsible for preparing a pan India communication objective for the brand and play a vital role in building Fox Mandal as a most respected and trusted legal services company in India. Whereas, Assotech Realty’s mandate holds VMW responsible for pan-india communication of the brand to support expanding its footprint in different geographies across the country, through strategic communication/PRactivities being executed nationally including tier II and tier  III cities of India.

For Rehau Polymers, USHA Shriram, APL Apollo Tubes Limited as well as Luxury Connect Business School, the agency would be working as integrated communication experts to embrace the entire process of communicating with customers and prospects, through various media channels.

Commenting on winning the most awaited PR mandates, Mr. Nikhil Singhal, Managing Partner, Vigor Media Worldwide said, “I take this opportunity to share VMW’s vision towards fulfilling all our duties and devise insight-driven integrated communications approach for our clients. We are truly honoured and delighted to be the strategic communication partner for all these esteemed brands.”

VMW is committed to fulfil all its duties and devise insight-driven integrated communications approach for them with our rich experience in this domain. VMW has cross sectoral expertise spanning across Real Estate, Education, Lifestyle, FMCG, Hospitality, Healthcare, Technology, Security, Consulting and a host of other segments of economy. Its client portfolio include top of the line brands in the industry.

Key Changes to watch for the New Financial Year 2019-2020

Being an election year, 2019-20 is going to be a big year for taxpayers. Many tax sops have been announced by the government both under Income tax and GST – which greatly helps in reducing your tax outgo if planned effectively.

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So we bring you all the key changes you need to be aware of so you could meticulously plan for your taxes this year. 

For Individuals

1. Income tax rebate has been increased to Rs. 12,500/- from Rs. 2500/-. Which means effectively there is no tax upto a taxable income of Rs. 5 lacs p.a.

2. Last year the government announced a standard deduction of Rs. 40,000 for all salaried employees. From this year, it will increase to Rs. 50,000. Which means a flat Rs. 50,000 can be claimed as a deduction, without providing any additional proof for the same.

3. If you own two houses, there is no deemed income on the second house from this year on. Earlier, when two houses are owned, the second house was deemed as a let out property, and notional rent was charged to tax. However, from this year on, you can effectively claim 2 houses as Self-occupied properties.

4. Banks and other financial institutions need not deduct TDS while paying interest to upto Rs. 40000/- per annum. (Earlier they used to deduct when interest crosses Rs. 10,000 per annum)

5. The dream of owning a house may come true for many this year. The government has reduced the GST rates on affordable houses to 1% and other houses to 5%. (Earlier it was 18% on all houses)

For Businesses

1. A big relief from Angel tax

Earlier premium collected by companies on the issue of shares was taxable unless the fair value of those shares were estimated by a Merchant banker. As a big relief for start-ups, the government has exempted Start-ups Registered under Start-up India exempt from this, if a specific application is made.

Further, the government has widened the scope of the definition of start-up to include companies operating for 10 years (earlier 7 years), and with an annual turnover not exceeding Rs.100 crore (earlier 25 crores)

2. Big relief to MSME companies

As a big relief to MSME companies, mandatory registration for GST is applicable only when turnover exceeds Rs. 40 lacs, in case, if an entity is dealing with goods. (Earlier it was Rs. 20 lacs in many states, and Rs. 10 Lacs in northeastern states).

However, entities providing services should continue to get registered if turnover exceeds Rs. 20 lacs.

3. Composition scheme 

Composition scheme is now open for small service providers too. Earlier composition scheme was available only for manufacturers and traders, where they can charge 1% GST without taking an input tax credit. 

Now, for the benefit of small service providers, the government has opened this composition scheme for the service providers, where they can charge only 6% GST without taking an input tax credit. However, annual turnover from services in the previous year should be less than 50 lacs to opt for this scheme. 

 

(The author of this article is Mr Hrishikesh Datar, CEO, Vakilsearch) 

The way forward to a stellar career

Luxury is synonymous with exclusivity and premium quality. This is the reason why customers have very different expectations when it comes to an excellent shopping experience. With retail being the primary avenue for luxury purchases, luxury brands spend an obscene amount of time and money in creating the perfect retail stores. Moreover, vast amount is spent on training the industry professionals to ensure they are able to provide customers with a top-notch experience at the stores. 

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Mr. Abhay Gupta, Founder-CEO, Luxury Connect Business School

Consequently, the Industry desperately needs trained professionals who are well spoken, have a good understanding of the luxury industry and specialise in selling or marketing a product that comes with a hefty price tag. In-store customer interaction needs to be personalised with a unique approach. Customers expect the industry professionals to not only be good in customer service but also be exemplary product experts who have intricate product knowledge. Be it a luxury car or a watch brand, a fashion brand or even an accessories brand, knowing the product well, appreciation of the craftsmanship that goes in making the product and why it commands a hefty price tag are all part of the job that need to be executed well. 

According to a recent national skills development corporation report, by 2022 the Luxury industry in India will require close to 5.6 million skilled personnel. Clearly, there is a demand for industry professionals. However, there is a lack in the supply of such trained professionals which is being perceived as a major hindrance to the growth of the industry.

The huge demand for trained professionals means a variety of job opportunities across the industry which are generally high paying simply because of the skill-sets required for the job. Already the luxury industry has thrown open a huge window of opportunity for the trained professionals. Over and above the salaries, luxury professionals get lucrative incentives based on the number of products sold by them. Since most products are easily worth lakhs of rupees, luxury professionals usually take home a high salary. They get opportunity to work as a luxury brand manager, a luxury goods product manager or other such awesome career-defining roles, based on your experience, skills, education and knowledge. Last but not least, working with the most premium brands in the world in itself is a matter of great pride, access to which is only available to a very select few.  Additionally, there are various other lucrative benefits of working in the industry.

However, working in the luxury industry is just one step away. In India, there are some business schools, like Luxury Connect Business School (LCBS), SP Jain & Pearl Academy which provide Luxury Management courses as of date.

(The author of this article is Mr. Abhay Gupta, Founder-CEO, Luxury Connect Business School )

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Luxury Connect Business School is the First and only Luxury B-school which provides practical & valuable knowledge as part of postgraduate studies available to graduates across India. With content developed by industry experts and delivered by faculty members who are also award-winning luxury industry professionals, Luxury Connect Business School focuses on imparting knowledge beyond the structure of the classroom blended with personalized mentoring and what makes it truly unique is its industry connect. With its strong affiliations in the luxury industry, Luxury Connect Business School offers students opportunities to interact with industry brand leaders & professionals in an informal manner. Students get to meet, discuss, exchange notes, share ideas and learn from the real-time experience of these senior stalwarts.