Vigor Media Worldwide India office bags PR mandate for Nicholas Healthcare

Vigor Media Worldwide has bagged the PR mandate of Nicholas Healthcare Limited. The contract comes as another acknowledgement of the distinctive PR and communications approach of Vigor Media Worldwide. The role of Vigor Media Worldwide will be to build a strategic communication framework for Nicholas Healthcare and strengthen its indomitable leadership positioning in the Healthcare industry.

Vigor Media Worldwide won the prestigious account after an aggressive multi-agency pitch followed by a competitive bidding process. The mandate for Nicholas Healthcare will be handled by the Delhi-NCR office of Vigor Media Worldwide with the support from its proficient and dedicated team along with its dextrous national and global associates for greater visibility and strong positioning of Nicholas Healthcare among targeted segments. 

Mr Kapil Jain, Chief Executive Officer, Nicholas Healthcare said, “We maintain a holistic approach towards health restoration and in our relentless effort of business expansion to reach our clients (Hospitals) across India, we have chartered a strategic brand positioning plan. In this journey of building “Nicholas” brand and to set new milestones for us, we are happy to welcome on board Vigor Media Worldwide, whose proposed communication strategy is in sync with our objectives. I am confident that they will assist us to establish a focused communication approach with all our stakeholders (Hospitals & Channel Partners).” 

Commenting on winning the PR mandate of Nicholas Healthcare, Mr Nilanjan Chakrobarty, CEO, Vigor Media Worldwide said, “We are elated to have been considered by Nicholas Healthcare to be their image consultant after a critical assessment and we pledge to assist them on their journey towards achieving business excellence. We stand committed to our virtues of transparency, proactivity and result oriented approach to meet and deliver their key expectations of business growth.”

Nicholas Healthcare is a pioneer of the global healthcare ecosystem enabling accessibility to medicines and medical consumables / equipment from across the globe. Their focus is to bring new technologies and products in India to help doctors and hospitals to provide excellent cure at affordable price. As a philosophy to bring the best products and provide focussed customer care services, Nicholas follows stringent quality control monitoring and dedicated customer care centre. 

Vigor Media Worldwide has cross-sectoral expertise spanning across Real Estate, Education, Lifestyle, FMCG, Hospitality, Healthcare, Technology, Security, Consulting and a host of other sectors of the economy. Its client portfolio includes top-of-the-line brands in the industry with recurring association across years.

Striving to save the community

Even the world’s largest economies cannot afford to remain in lockdown forever. Hence after the continued lockdown of more than two months, finally India has decided to gradually open up its economy. With this have emerged even the larger challenges like how to protect yourself and others against coronavirus infection while continuing with your daily livelihood needs and uninterrupted business schedules.

Anondita copyWhile the government has allowed businesses to resume their operations though under strict guidelines, it’s only ‘we’ who are responsible for our own health and safety. Following COVID-19 protocols in the workplace and everywhere is an urgent necessity to prevent this highly infectious disease. For this, we require to follow all government guidelines on a regular basis.

Moreover, we are already on the verge of community spread of COVID-19, hence all of us should be extra cautious about taking all preventive measures such as maintaining a safe distance from everyone, washing hands often, using sanitizers, wearing a face mask and putting on gloves to prevent contamination.

Among all these, masks and gloves are among the most essential items. However, currently there is massive shortage of them given the vast population of the country. The situation is so grim that recently a group of doctors from one of India’s premier medical institutions had openly raised their voice against the shortage of masks and gloves by stating, “Not just claps, give us personal protective gear.” It’s more painful to know that healthcare workers have not been provided with adequate safeguards, exposing them to grave risks.

In such a scenario it is the moral responsibility of all the corporates to come forward and ensure their contribution in the fight against COVID-19 by manufacturing these vital items in abundance. The government alone cannot fulfil the requirement since masks and gloves are in short supply everywhere around the globe. The only way out is to establish more and more manufacturing units to ensure speedy supply of high-quality masks and gloves not only for the general public, but also for our corona warriors which include doctors, nurses and other healthcare workers, besides police and paramilitary forces.

Without securing supply chains of these items, we cannot even think of winning this long continuing battle against this pandemic. The government on its part should also find out ways to encourage companies from inside and outside the medical industry to help plug the face masks and gloves requirement gap. Here another larger responsibility falls on respective authorities to keep a check on unauthorised and low quality supply.

On our part, at Anondita Healthcare, we are doing as much as we can to fill the gaps in the supply of protective gear. In view of the fast growing requirement, we have doubled the production of surgical gloves at our manufacturing facilities. Our employees are working in double shifts to contribute in the noble mission so that our corona warriors should not suffer from the paucity of safety equipment. Our production units are running day and night to produce surgical gloves. As a socially responsible firm, we understand that we have the responsibility to support our communities in the best possible way.


(The author of this article is Mr. Anupam Ghosh, Director, Anondita Healthcare)

Vanesa Care enters healthcare sector with launch of Hand Sanitizer and Hand Cleanser

Vanesa Care Private Ltd, one of the prominent FMCG brands, has unveiled “Hand In Hand” hand sanitizer and instant hand cleanser containing 70% alcohol as per WHO standards. “Hand In Hand” hand sanitizer and instant hand cleanser quickly kills 99.99% germs causing flu and other infectious diseases. “Hand In Hand” is suitable for frequent use with no damaging effect on skin owing to its moisturising properties backed by Aloe Vera extracts that helps seal moisture into the skin. 

With 70% alcohol base, “Hand In Hand” hand sanitizer and instant hand cleanser is as per the standards of WHO and also ensures very good protection against the COVID-19 pandemic caused by the outbreak of Coronavirus. Moreover, Vanesa Care has prioritised the production of “Hand In Hand” hand sanitizer and instant hand cleanser to meet the acute shortage of hygiene-based products and to help prevent the rapid spread of infection. 

Saurabh Gupta, Director
Vanesa Care Private Ltd

Mr Saurabh Gupta, Director,  Vanesa Care Private Ltd said, Sensing the huge gap in demand and supply of hand sanitizers and instant hand cleanser which has put the entire population on huge risk, we have launched “Hand In Hand” hand sanitizer and instant hand cleanser that offers best protection against infectious germs. In this critical time when the healthcare systems across the world have been overwhelmed by Coronavirus, it is essential to maintain proper hand hygiene to prevent the transmission of infection and this sanitizer makes you stay protected even on the go that too without using soap and water.”

“Hand In Hand” hand sanitizer and instant hand cleanser offers protection while using public toilets, eating outside, or travelling through public transport and when coming from the outside that too without using soap and water. It is also recommended to use “Hand In Hand” hand sanitizer and instant hand cleanser before and after buying groceries from supermarket, grocery store and vegetables vendors and after accepting cash, coins and card payment from the vendors.

Available all across the county, “Hand In hand” hand sanitizer and instant hand cleanser range comes in 3 SKUs, priced at Rs. 250 for 500ml, Rs. 125 for 250ml, Rs. 50 for 100ml. 

Hicks plans to double its dealership base with exciting new range of products

Giving much desired thrust to Make in India initiative, Hicks Thermometers India Limited, a well-known manufacturer and supplier of international quality medical instruments, is all set to grow its pan-India dealership base with immediate focus on emerging markets across East and South India

hicks logo

Hicks Thermometers (India) Limited, a well-established and highly respected medical equipment manufacturer and exporter, has announced ambitious plans to more than double its pan-India dealers and distributors network in the next couple of years. The company which has already registered a strong presence in Indian healthcare market through its nationwide network of over 4000 distributors is now gearing up to expand its presence in all the regions while immediately seeking to strengthen its presence in South and East India significantly through appointing more and more channel partners.

With its well-diversified portfolio of state-of-the-art thermometers, medical disposable, consumables, diagnostic and wide range of pharma products, Hicks has over the years created a distinct identity in healthcare space with its unique value-for-money products that guarantee quality healthcare delivery.


Mr. Siddharth Gupta, MD, Hicks Thermometers (India) Limited said, “We are gearing up to reinforce our strategic foothold in all the regions in the country, while seeking to strengthen our presence in eastern and southern regions significantly through appointing more and more distributors. Moreover, as we continuously expand our product line, we are required to move closer to our customers in order to provide best-in-class services to them.  We are looking forward to significantly grow our distributors’ network to more than 10000 by appointing more and more channel partners.”

Serving stakeholders for over five decades, Hicks has truly revolutionise the Indian healthcare market with its entire gamut of home health products— which also include soon to be launched Malaria test kits, surgical products, ear bands, condoms and nebulizers among others.

Synonymous with Thermometers in India, recently Hicks has launched most sensitive “Non Contact Infrared Thermometer: Hicks NT-19” equally suitable for adults and kids. One of the bestselling thermometers, it delivers fastest and accurate reading of temperature in just 1 second that too without having to make contact with skin of the patient. With this thermometer the mothers can even measure temperature of milk for their babies. Not only this, but it can also measure room temperature as well as the surface temperature of any object.

In thermometers segment, Hicks commands more than 50% of the market share in India and among its notable clientele include Apollo, Mankind, Lacto, Pfizer, Cadila, C&C, Christian medical college, just to name a few among many others. Over the years, Hicks has gained a remarkable place in the industry through its innovative and impressive customer service. A technology driven company, Hicks continually incorporates internationally accepted technologies and techniques for production.