Assotech Realty attracts eyeballs at mega realty conclave held in Noida

Leading real estate developer Assotech Realty Pvt Limited made its presence felt at an intensely engaging real estate knowledge sharing session organised at Noida. The real estate entity keenly participated in the event and articulated its views on the conclave theme ‘Commercial Real Estate, Affordable Housing and Luxury Housing – The Changing Dynamics’. Discerning participants and spectators at the event immensely gained from the perspective contributed by Assotech Realty to the pertinent issues confronting the real estate sector in India.

UP RERA Chairman Mr Rajive Kumar was the Chief Guest at the event attended by prominent developers, IPCs and DPCs from across the country in large numbers. Industry captain Mr Neeraj Gulati, MD, Assotech Realty while participating in the knowledge sharing session took a holistic view of the prevailing issues in real estate sector and suggested ways to pull the industry out of the long-prevailing slump.

Speaking on the occasion, Mr Neeraj Gulati, MD, Assotech Realty said, “Real Estate markets across the country have already started showing steady signs of revival leading to widespread optimism. Still due to the economic slowdown and long-prevailing slump the investors are shying away from investing in real estate. However, such a scenario has turned out to be a blessing in disguise for the end-users. They are conveniently being able to grab their choicest properties in the affordable luxury segment as the prices have almost bottomed out.” 

Mr Salil Kumar, Director, Assotech Realty added, “While the government has already come out to support the homebuyers in terms of offering more credit support for the purchase of homes, the consumption in real estate sector is set to rise. We are confident there will be a sure shot revival in demand in the coming months and the real estate sector will soon bounce back on a high growth trajectory. The only point of concern is that high borrowing cost has continued to pinch both the homebuyers as well as the developers.” 

Apart from the industry leaders, the event christened as R&M podium also witnessed thought leaders, industry stakeholders, besides keen viewers from all the segments of the industry.

Ramagya Foundation launches innovative CSR initiatives ‘Donation Locker’ and ‘Happy Fridge’

Continuing with its ceaseless commitment of giving back, Ramagya Foundation has launched inspiring new CSR initiatives ‘Donation Locker’ and ‘Happy Fridge’. Worthy of praise and imitation both these initiatives have been gaining momentum over the past few weeks with winters just around the corner. Under the aegis of “Purusharth Charitable Society,” Ramagya Foundation has launched these initiatives to help the poor, needy and homeless people braving the chill of the night. Ramagya Foundation has also launched a new web portal through which anyone can contribute one’s bit to these philanthropic moves.


Ramagya Foundation has initiated ‘Donation locker’ to promote the habit of giving some necessities to the ones in need. Ramagya’s Donation Locker has been installed at various locations in NCR where Books, Clothes, Footwear,  Toys or any other wishful items can be donated with assurance that the collected proffers will be used judiciously.

‘Happy Fridge’ is another unique CSR campaign by Ramagya Foundation which highlights the most relevant message, “A nation could eat off the food we waste.” Launched in association with  Feeding  India,  Happy  Fridge campaign by  Ramagya  Foundation calls for donating the excess food items in ‘Happy Fridge located at three different locations in Noida. The collected food is being alternatively offered to the needy and helpless.

Dr. Sanjay Gupta, Chairman, Ramagya Group said, Ramagya Foundation has launched both these campaigns to help the homeless people and moving labourers who remain in dire need of food, clothing and other necessary items even to sustain their lives.  While Donation Locker is aimed at providing them with the much-needed care and support through clothes and other necessary items, Happy Fridge is aimed at offering them sumptuous food with dignity. We aim to bring this initiative at PAN India so that neither any human sleeps empty stomach nor any food is wasted

In the progressive path of society development, Ramagya Foundation is contributing through several attractive programs,  including  UMEED,  UNNATI,  SANGANAK,  ARADHYA,  URJA  and PANKH focusing on four core areas including  Education,  Skilling,  Physical and  Mental Health of underprivileged children. Giving back to the society is the primary motive of Ramagya Foundation which aims to contribute towards creating educated and developed society by unleashing talent and sculpting each individual soul by imparting values. More than 1,05,000 lives have been impacted by these programs.

Government initiatives to spike demand across affordable realty hubs of NCR

The recent relief measures to help revive the real estate sector, have gained significant attention of the stakeholders resulting in improved sentiments across the affordable housing hubs of NCR. Just after the finance minister announced the creation of an alternative investment fund for the completion of stalled housing projects, locations like Raj Nagar Extension, Greater Noida West and Yamuna Expressway are witnessing a sudden upsurge in demand. Already the fast-emerging REIT opportunities have made the retail and commercial properties at all these realty hotspots the most compelling value proposition for the investors. 

Especially the high street shopping destination KW Delhi-6, located at Raj Nagar Extension is witnessing significant upsurge in selling of shops after all these positive announcements, so much so, the most lucrative blend of modern retail, street shopping and food zone just like Delhi-6 market, the incredible project KW Delhi-6 has become cynosure of all eyes.

Pankaj Kumar Jain_Managing Director_KW Group“It is due to the recent reform push coupled with major initiatives to boost the infrastructure, the well-known residential hotspot Raj Nagar Extension in Ghaziabad has emerged as a Mecca for the seekers of commercial properties as well. While the investor-friendly policies introduced by the government have augmented the demand in the commercial and retail segment, increasing transparency has further improved the market sentiments in Raj Nagar Extension,” said Mr Pankaj Kumar Jain, Managing Director, KW Group.

While giving his views of on the recent announcement of setting up of alternative investment fund, Mr Jain added,  “The recent alternative investment fund has come as a much-needed relief for the stressed real estate projects across the country and the move comes as corrective measure to the earlier announced AIF, since it covers NCLT projects and the projects which are categorised as NPAs as well, whereas the earlier real estate booster announced by the government did not include such projects.”   

Mr. Som Mandal, Managing Partner, Fox MandalMr Som Mandal, Managing Partner, Fox Mandal said, “For the beleaguered realty sector battling muted demand and severe cash crunch scenario the present REIT opportunity has emerged as a silver lining.  However, REIT will provide only limited relief and the government must go ahead and streamline provision for stress funds as well as easier financing on cheaper lending rates for the builders to meet the demand for last-mile funding to deal with stalled projects.”

The alternate investment fund is being touted as a booster for real estate and it is expected to revive more than 1600 stalled housing projects encompassing over 5 lakh units. The announcement of this much-awaited relief package is expected to considerably revive the market sentiments and bring the beleaguered real estate sector back on the high growth trajectory. The fund can be utilised even by the projects facing insolvency proceedings or which have been declared.

IIFL Home Finance Ltd. concluded it’s fifth instalment of KUTUMB

Continuing with its ongoing mission of encouraging and facilitating the Green Affordable Housing in India, IIFL Home Finance Ltd (IIFL HFL) organized the 5thChapter of KUTUMB – An Initiative Towards Green Affordable Housing at Hyderabad on December 12, 2019. The theme for this chapter of Kutumb was Sustainable Today, Begins Tomorrow.

In the event held at N Convention, Madhapur, IIFL Home Finance succeeded to educate over 100 developers and about over 150 total participants about the benefits associated with green construction in the affordable housing segment in India. The panel of speakers included V Suresh (Chairman, IGBC), Ashok B Lall (Principal, Ashok B Lall Architects), Neha Kumar (India Programme Manager – Climate Bonds Initiative), Mr Chaitanya Rayapudi (Chairman & MD), Supra Builders and Monu Ratra (CEO & ED, IIFL Home Finance Ltd.).

The event started with a digital plantation of over 150 trees, which resonates with the theme ‘Sustainable Tomorrow, Begins Today!’. Speaking at the event, Monu Ratra said “Affordable Housing means how you are going to be able to give reach of finance to people, technology & innovation is our answer. Our Jhatpat Home Loan, a tablet-based model, helps deliver this in under 1 hr. We have identified 10 of the 17 Sustainable Development Goals, as defined by the United Nations, and are working for & towards them. Everyone must identify these goals for their organization”. 

This was followed by sessions from leading industry experts sharing their views on green and sustainable living techniques. Ashok B Lall, a pioneer in sustainable architecture, says, “In a four-storey building if you plant solar energy on the rooftop, it is sufficient to meet the energy demand for the entire building. Middle-level developer in a growing city is the biggest housing provider and their role is most significant. They make homes in bulk. We can do the ultimate good of green living because there is an opportunity of collective green. ”

This was followed by Mr V Suresh speaking on the subject, stating “we have enabled 700 crores Sq ft of green building. By 75th independence year of India, we will have enabled 100 crores Sq ft green building.”.

Ms Neha Kumar spoke about various elements responsible for such immense climate change globally. She addressed the audience and said, “Climate change is not just an environmental problem but an economic problem too.”

The event concluded with a live discussion with Founder & MD of Supra Developers, Mr Chaitanya who said “At Supra, our concept of living is ‘Uninterrupted Lifestyle.’ Thus, all our projects offer off-grid solutions to the end-consumer. We don’t do regular projects, we only do green buildings. We don’t do conventional projects at all. We have started doing solar-powered projects.”

IIFL HFL presented itself as a ‘Green Value Partner’, partnering with the developers from Conception to Certification of the Green Building Project. The company has established 8 such certified GVPs so far.

PM Consulting plans expansion via franchise route in small cities across India

Gurugram-based Prime Meridian Consulting India Private Limited (PM Consulting) has announced big plans to grab the major market share of end-to-end leadership development and human transformation consulting services in India. A premium company incorporated with the purpose of ‘building leaders everywhere’, PM Consulting aims to expand its wings beyond big cities to smaller cities through the franchise route. Beginning its expansion drive from the upcoming new financial year, it aims to launch over 140-150 facilitators/trainers in these cities in the next couple of years. 

Pic-Mr. Pavan Bakshi_PM Consulting..jpg

PM Consulting enjoys an early mover advantage in the fast-emerging leadership consulting services in India. It has already registered its noticeable presence across major cities in the country on the back of world-class content from its global partners. 

Pavan Bakshi, Colonel (Veteran), CEO, Chief Facilitator and Executive Coach, Prime Meridian Consulting India Private Limited said, “It is through the franchisee route that we want to develop facilitators based on the train-the-trainers model. We will be enabling trainers within the organizations who will further train others. By 31st March, we will be franchisee ready and we are targeting class-B cities only since in class-A cities we have already registered our strong footprint.”

He added, “We aim to expand in over 50 cities to develop around 140-150 facilitators, leadership coaches, or leadership trainers and we intend to focus on the franchisee model for Class-B cities. Through our efforts, we want to assist the small and medium enterprises in those cities to reach the next level. We want to enable the organizations wanting support in the growth of their businesses and requiring international content to be able to do so.”

A premium consulting, facilitating and coaching organization, PM Consulting has strong alliances with global human consulting organizations and it represents over six international brands either solely or as facilitators. These include US-based The John Maxwell Company and Marshall Goldsmith, besides Canadian major Robin Sharma, Germany-based Collective Leadership Institute, and UK-headquartered LeaderShape Global, among others. 

Customization of the content is the biggest forte of PM Consulting which boasts expertise to tailor-made leadership interventions based on its vast experience and research-based international content to meet the specific leadership challenges across the spectrum of the companies and it delivers them through senior executives with vast corporate experience. It has in its team trainers with more than 35 years of experience and that’s another USP of the company. Growing at around 20-25% YoY currently, PM Consulting has targeted to achieve more than 30% growth in the next financial year.  

PM Consulting  is proud to have received a series of awards and accolades including Top 25 L & D Consulting Companies in 2016 & 2017 by Consultants Review Magazine, 10 Most Valuable L & D Solution Provider Companies in 2017 by Insight Success magazine and Innovative E-Learning Solution Providers in 2019 by Insight Success Magazine.  The company has also achieved the distinction of being featured in the Times Group’s Business Barons of India’s 2019 edition.

Subodh Bajpai Photography announces sterling association with “Miss Diva 2020” beauty pageant

Lucknow-based premier Wedding Photography brand ‘Subodh Bajpai Photography’ has announced its strategic partnership with 2020 edition of Miss Diva beauty pageant that primarily selects India’s representatives to Miss Universe. Subodh Bajpai Photography made this announcement on an evening marked by the presence of Miss Universe 2000 Lara Dutta and the reigning Miss Diva Universe Vertika Singh. 

Subodh Bajpai LOGO(black)

As co-sponsor of Miss Diva-2020, Subodh Bajpai Photography will be crowned ‘Miss Photogenic’ in a sub contest organised during this awe-inspiring beauty contest scheduled to be held in February 2020. While Miss Photogenic will be crowned by the top-seeded passionate photographer Mr Subodh Bajpai himself, he will further hold a 45 minutes expert session on photography with Diva Girls. 

Commenting over the prestigious association with Miss Diva-2020 beauty contest, Mr Subodh Bajpai said, “As a critically acclaimed photography brand, we take pride in celebrating the success of incredible women through our association with Miss Diva-2020. We aim to cover every magical moment of today’s women simultaneously with encouraging them to accomplish all their cherished dreams through our endeavours.”

Right from doing candid wedding photography to cinematic wedding films to pre-wedding photography to destination wedding photography, Mr Subodh Bajpai believes in creating artistic stories for his clients. The talented photography team of Subodh Bajpai is based out of Lucknow and also has branches in Delhi, Chandigarh and Kanpur. Not just this, they are also spreading bright and happy vibes in international locations such as Dubai. 

With innovative ideas, interesting themes, industry best high tech gadgets, Subodh Bajpai is known to follow international standards when it comes to wedding photography. Subodh Bajpai Photography Priv division- the luxury wedding photography division is honoured to support Orphans of India – NGO.


REHAU garners excellent response for FLIPDOOR at SICAM 2019 held in Italy

Rehau Polymers (REHAU), one of the leading global players in uPVC Windows & Doors, Furniture and Building industry received an overwhelming response and great interest from visitors at SICAM 2019 held in Italy. While the furniture industry presented their latest developments at this international show on furniture components, REHAU brought a particularly special innovation along to the 2019 event: “FLIPDOOR”, an innovative new interpretation of the cabinet which attracted huge interest from industry specialists during the four days of the trade fair.

At SICAM 2019, the new cabinet system was showcased in a particularly special exhibit with a unique design by the Ippolito Fleitz Group. It showed, in a very distinctive way, just what makes FLIPDOOR a genuine alternative to conventional cabinet solutions. A smooth surface unfolds when opening a staggered lamellar structure. The elements move upward in a light, elegant and continuous manner – without visible track elements, mechanisms or abutting faces as when opening doors or flaps. The high-quality design of the FLIPDOOR cabinet system combines perfectly with the RAUVISIO surfaces. The special visual feature, the tilt effect, requires very little spatial depth and this minimises the risk of impact or injury. 

Speaking on the remarkable response at the SICAM 2019, Mr Ajay Khurana, Chairman, REHAU South Asia said, “SICAM 2019 turned out to be an excellent platform for REHAU to showcase its most exclusive product line including FLIPDOOR which attracted huge interest from industry specialists. For us, it’s a matter of great pride that REHAU emerged as the winner in all its product categories at this international show that was the most obvious display of a series of technological innovations across the world.”

‘The special blend of attractive design and practical functionality impressed lots of visitors.’ In addition to FLIPDOOR, REHAU also inspired the international furniture industry with a range of other products: design studies and material options from the REHAU surface collection, digital manufacturing processes for components, new colours and much more. The number of visitors to the REHAU fair stand also demonstrated that these were appreciated by attendees.

Jochen Luft, Director of Marketing & Sales EMEA Industry for Furniture Solutions and manager of the REHAU stand at the SICAM trade fair said, “FLIPDOOR was a real eye-catcher and met with a very positive response.” The special blend of attractive design and practical functionality impressed lots of visitors.” “The success of the trade fair underlined the importance of our participation. The number of discussions with international visitors increased significantly again,” said Jochen Luft. “FLIPDOOR wasn’t the only big topic for our visitors – we also discussed various approaches for edge processing with our partners, in conjunction with the digitalisation options provided by #edge is digital.”

SICAM has firmly established itself in the trade fair calendar for the furniture industry and reached another new peak after eleven years: more than 8,000 exhibitors over an area of 16,500 m² and visitors from 109 countries. This development is extremely gratifying for Jochen Luft: “We are already looking forward to SICAM 2020. Along with interzum in Cologne, SICAM is a key location when it comes to making new contacts and having discussions with the international industry. This helps us to see what people’s actual needs are and what developments are necessary.” 

USHA SHRIRAM eyes massive expansion with entry into Mattresses market

USHA SHRIRAM, India’s most trusted consumer durable brand, has unveiled yet another revolutionary range of mattresses targeting the customers looking to invest in ultimate sleep experience. USHA SHRIRAM has rolled out a complete generation of mattresses which include Rebonded Foam Mattresses, Combination Mattresses, Memory Foam Mattresses, Natural latex Mattresses, Speciality Foam Mattresses and Spring Mattresses to name just a few among many others.

USHA SHRIRAM has a complete Mattresses portfolio and each of these mattresses adds value to the customers’ sleep experience and takes care of their spine in the most efficient way. The most exciting product range is available under four thoughtfully designed categories derived from the brand name ‘USHA’ itself. For the true connoisseurs of rejuvenating sleep experience, USHA stands for Utility Series, Smart Series, Heaven Series and Affluent Series of Mattresses that offer the joy of comfortable and rejuvenating sleep. 

Crafted exclusively for Indian customers, USHA SHRIRAM Mattresses range caters to the consumers across all strata. From Lower-end Power Rebonded Mattresses to Middle-end Foam Combination Mattresses to Higher-end Specialty Foam based and Spring Mattresses, USHA SHRIRAM presents one of the biggest collections of Mattresses under its brand name, “USHA SHRIRAM Mattresses and Sleep Systems”.  Moreover, USHA SHRIRAM has a rich legacy of backing its products with excellent after-sales service, resulting in millions of satisfied customers. 

Excited about the most exclusive and diversified product portfolio in Mattresses segment, Mr Satnam Sandhu, Executive Director, USHA SHRIRAM said, “We enjoy the first movers advantage in any industry we step in. Owing to this spirit we have thoroughly utilised extensive research and know-how to create the most unique and advanced range of Mattresses exclusively for our valued customers in India. Surpassing the expectations of the true connoisseurs of deep, restful and rejuvenating sleep experience, we have unveiled a complete generation of superior mattresses developed in collaboration with international sleep product professionals and the Indian industry experts.”

Offered in an attractive price range starting from Rs. 4999 onwards, USHA SHRIRAM Mattresses are available all across the country.

APL Apollo ropes in legendary star Amitabh Bachchan as brand ambassador

APL Apollo Tubes Limited (APL Apollo), India’s leading branded steel pipes manufacturer has roped in Superstar of the Millennium Amitabh Bachchan as the brand ambassador for all brands housed under APL Apollo. The contract signed for two years entails Amitabh Bachchan to endorse and promote the innovative product line of APL Apollo. 

Already APL Apollo has launched its new TVC featuring Amitabh Bacchan in a star-studded event “Steel for Green” held in the capital recently. The new TVC is being aired on all the prominent national and regional channels.

Commenting on this announcement, Mr Sanjay Gupta, CMD, APL Apollo said, “We take pride in announcing that now-legendary star Amitabh Bachchan is another added Jewel to our crown. We believe he encapsulates all the qualities that APL Apollo stands for, and so this association will enable us to reach out to far more consumers domestically.”

Reiterating the importance of steel pipes in everyday life, megastar Amitabh Bachchan said, “Whether it is happiness, success, or being eco-friendly steel pipes form a major component of our homes. With this vision ensconced in their extensive product-portfolio, APL Apollo has portrayed the strength of steel pipes in a true sense as inherent strength of the country. Also being the endorser for a brand it has always been my top priority to be sure of what I’m communicating is acceptable, likeable and believable. The TVC has beautifully captured the message, highlighting the core communication that the brand conveys.’’

The longevity and proven success of actor Amitabh Bachchan have made him a symbol of trust-worthiness which will also help brand APL Apollo in maintaining its dominant position in the market. With his massive fan-following and recognition in the domestic and international markets, APL Apollo hopes to further widen its brand appeal and strengthen its brand recognition and reach in the country. 

Further, the brand is looking to strengthen its pan-India presence on the back of the growing popularity of its state-of-the-art product range. As per the plans, APL Apollo is in the process of launching several new products in the coming months. APL Apollo is the first-ever company to move from commoditized products to branded products, particularly in steel pipes segment. APL Apollo is constantly moving up the ladder with its strong pan-India network of fabricators and dealers.

Maharana of Mewar Charitable Foundation organises Moments and Memoirs exhibition

On 20th October 2019, Maharana of Mewar Charitable Foundation and The City Palace Museum, Udaipur celebrated their 50th anniversary. The two institutions are interlinked and interdependent in many ways since its inception in 1969. To commemorate this landmark event, an exhibition titled ‘Maharana of Mewar Charitable Foundation: Moments and Memoirs’ is opened to the Museum visitors from 20th October 2019 at the south-side of Osara, Zenana Mahal.

The exhibition highlights the many challenges and emotions behind the creation of these two institutions; attempting to trace their history, outline their efforts, progress and future goals. From archival photographs of events in the early days to the speech read out by the Maharana himself, Maharana Bhagwat Singh Mewar (r. 1955-1984 CE), at the foundation ceremony of Maharana of Mewar Charitable Foundation, The City Palace Museum, Udaipur. The exhibition captivated the visitors as they journey through the 50 years of these two institutions with contexts of not just Udaipur but also India and the world as a whole.