USHA SHRIRAM eyes massive expansion with entry into Mattresses market

USHA SHRIRAM, India’s most trusted consumer durable brand, has unveiled yet another revolutionary range of mattresses targeting the customers looking to invest in ultimate sleep experience. USHA SHRIRAM has rolled out a complete generation of mattresses which include Rebonded Foam Mattresses, Combination Mattresses, Memory Foam Mattresses, Natural latex Mattresses, Speciality Foam Mattresses and Spring Mattresses to name just a few among many others.

USHA SHRIRAM has a complete Mattresses portfolio and each of these mattresses adds value to the customers’ sleep experience and takes care of their spine in the most efficient way. The most exciting product range is available under four thoughtfully designed categories derived from the brand name ‘USHA’ itself. For the true connoisseurs of rejuvenating sleep experience, USHA stands for Utility Series, Smart Series, Heaven Series and Affluent Series of Mattresses that offer the joy of comfortable and rejuvenating sleep. 

Crafted exclusively for Indian customers, USHA SHRIRAM Mattresses range caters to the consumers across all strata. From Lower-end Power Rebonded Mattresses to Middle-end Foam Combination Mattresses to Higher-end Specialty Foam based and Spring Mattresses, USHA SHRIRAM presents one of the biggest collections of Mattresses under its brand name, “USHA SHRIRAM Mattresses and Sleep Systems”.  Moreover, USHA SHRIRAM has a rich legacy of backing its products with excellent after-sales service, resulting in millions of satisfied customers. 

Excited about the most exclusive and diversified product portfolio in Mattresses segment, Mr Satnam Sandhu, Executive Director, USHA SHRIRAM said, “We enjoy the first movers advantage in any industry we step in. Owing to this spirit we have thoroughly utilised extensive research and know-how to create the most unique and advanced range of Mattresses exclusively for our valued customers in India. Surpassing the expectations of the true connoisseurs of deep, restful and rejuvenating sleep experience, we have unveiled a complete generation of superior mattresses developed in collaboration with international sleep product professionals and the Indian industry experts.”

Offered in an attractive price range starting from Rs. 4999 onwards, USHA SHRIRAM Mattresses are available all across the country.

APL Apollo ropes in legendary star Amitabh Bachchan as brand ambassador

APL Apollo Tubes Limited (APL Apollo), India’s leading branded steel pipes manufacturer has roped in Superstar of the Millennium Amitabh Bachchan as the brand ambassador for all brands housed under APL Apollo. The contract signed for two years entails Amitabh Bachchan to endorse and promote the innovative product line of APL Apollo. 

Already APL Apollo has launched its new TVC featuring Amitabh Bacchan in a star-studded event “Steel for Green” held in the capital recently. The new TVC is being aired on all the prominent national and regional channels.

Commenting on this announcement, Mr Sanjay Gupta, CMD, APL Apollo said, “We take pride in announcing that now-legendary star Amitabh Bachchan is another added Jewel to our crown. We believe he encapsulates all the qualities that APL Apollo stands for, and so this association will enable us to reach out to far more consumers domestically.”

Reiterating the importance of steel pipes in everyday life, megastar Amitabh Bachchan said, “Whether it is happiness, success, or being eco-friendly steel pipes form a major component of our homes. With this vision ensconced in their extensive product-portfolio, APL Apollo has portrayed the strength of steel pipes in a true sense as inherent strength of the country. Also being the endorser for a brand it has always been my top priority to be sure of what I’m communicating is acceptable, likeable and believable. The TVC has beautifully captured the message, highlighting the core communication that the brand conveys.’’

The longevity and proven success of actor Amitabh Bachchan have made him a symbol of trust-worthiness which will also help brand APL Apollo in maintaining its dominant position in the market. With his massive fan-following and recognition in the domestic and international markets, APL Apollo hopes to further widen its brand appeal and strengthen its brand recognition and reach in the country. 

Further, the brand is looking to strengthen its pan-India presence on the back of the growing popularity of its state-of-the-art product range. As per the plans, APL Apollo is in the process of launching several new products in the coming months. APL Apollo is the first-ever company to move from commoditized products to branded products, particularly in steel pipes segment. APL Apollo is constantly moving up the ladder with its strong pan-India network of fabricators and dealers.

Maharana of Mewar Charitable Foundation organises Moments and Memoirs exhibition

On 20th October 2019, Maharana of Mewar Charitable Foundation and The City Palace Museum, Udaipur celebrated their 50th anniversary. The two institutions are interlinked and interdependent in many ways since its inception in 1969. To commemorate this landmark event, an exhibition titled ‘Maharana of Mewar Charitable Foundation: Moments and Memoirs’ is opened to the Museum visitors from 20th October 2019 at the south-side of Osara, Zenana Mahal.

The exhibition highlights the many challenges and emotions behind the creation of these two institutions; attempting to trace their history, outline their efforts, progress and future goals. From archival photographs of events in the early days to the speech read out by the Maharana himself, Maharana Bhagwat Singh Mewar (r. 1955-1984 CE), at the foundation ceremony of Maharana of Mewar Charitable Foundation, The City Palace Museum, Udaipur. The exhibition captivated the visitors as they journey through the 50 years of these two institutions with contexts of not just Udaipur but also India and the world as a whole.

Lucknow witnesses grand opening of Luxury and heritage Photography Live Experience Centre in Hotel Taj

Lucknow, the city of Nawabs witnessed the inauguration of one-of-a-kind wedding photography experience centre displaying the world’s best heritage pictures at Hotel Taj in Gomati Nagar. Christened as “Subodh Bajpai’s Luxury Photography Experience outlet”, the heritage and wedding photography experience was so unique that it left the visitors spell-bound.

The Subodh Bajpai’s Luxury Photography Experience outlet was thrown open to the audience by the Mayor of Lucknow Ms. Sanyukta Bhatia. The opening of this grand photo gallery was decked by the presence of innocent orphan kids as well.  With great interest, over 500 people including the who’s who of the city thronged the grand opening ceremony of Subodh Bajpai’s Luxury Photography Experience outlet at Hotel Taj. It’s India’s first and only experience zone of its kind launched by any photography company. Giving a modern twist to everything classic,  Mr. Subodh Bajpai presently has the highest ratings amongst the list of other wedding photographers. 

Speaking on the occasion Mr. Subodh Bajpai said, “We are very excited and delighted at the same time with the kind of viewers’ response that we have gathered here. Experience centres like this serve as an important platform for us to reach out to the passionate connoisseurs of heritage and wedding photography. We look forward to create more and more experience centres to showcase much more innovative ideas and interesting themes around these topics which have already taken centre stage and have gained maximum attention.”

Right from doing candid wedding photography to cinematic wedding films to pre-wedding photography to destination wedding photography, Mr. Subodh Bajpai believes in creating artistic stories for his clients. The talented photography team of Subodh Bajpai is based out of Lucknow and also has branches in Delhi, Chandigarh and Kanpur. Not just this, they are also spreading bright and happy vibes in international locations such as Dubai. With innovative ideas, interesting themes, industry best high tech gadgets, Subodh Bajpai is known to follow international standards when it comes to wedding photography. Subodh Bajpai Photography Priv division- the luxury wedding photography division is honoured to support Orphans of India – NGO.

Okaya Power Group launches exciting new range of Okaya Lithium E-Rickshaw Battery

Continuing with its mission to drive innovation, Okaya Power Pvt Ltd, the flagship company of Okaya Power Group, has unveiled an exciting new range of “Okaya Lithium E-Rickshaw Battery”. Designed and developed after extensive research into preferences and demand of its customers in this exclusive segment, “Okaya Lithium E-Rickshaw Battery” range is equipped with cutting edge latest technology and easy to install features.  Simultaneously Okaya has launched an irresistible offer for its customers.

Okaya Battery

Strong beyond belief, powerful beyond measure, the range of “Okaya Lithium E-Rickshaw Battery” is designed keeping in mind all the necessary features related to users and their requirements in India. Aimed at providing extraordinary performance with longer life, “Okaya Lithium E-Rickshaw Battery” range is made sturdy and they last long hauls while they get fully charged quickly in just 2 hours. Moreover, they are eco-friendly and cost-effective as well. Maintenance free these batteries come with 3 years full warranty. Okaya has launched Lithium E-Rickshaw Battery range to fulfil the huge demand for most efficient and highly durable batteries in this specific segment.

While launching the exciting new range of Okaya Lithium E-Rickshaw Battery, Mr. Anil Gupta, Managing Director, Okaya Power Group said, “Until now the e-rickshaw battery market has been controlled largely by unorganized players, who were mostly unable to produce and supply innovative and reliable batteries to address the growing requirements of E-Rickshaw pliers. Our most exclusive productline is a winning combination of high-tech innovation and augmented reliability and we are committed to ensure deeper market penetration in this exclusive segment.”

Major USPs of Okaya Lithium E-Rickshaw Battery range :

  • Model Name: OLER4808024
  • Fast Charging: 2 Hrs Full Charge
  • 3 Years Full Warranty 
  • Compact Size & Less Weight
  • Higher Back-up
  • KWH: 3840
  • Longer Life
  • Maintenance Free

Vintage Photographs exhibition held in City Palace Udaipur on World Photography Day

On the occasion of World Photography Day, 19th August 2019, The City Palace Museum, Udaipur exhibited 9 vintage photographs of the Palace at 9 varied locations. To help the visitors experience and explore the photographs and locations better, a photograph trail was created and made available. It encouraged visitors to look beyond the photographs into several aspects revolving around the royal life and the Palace of Udaipur. The trail was an excellent memento that visitors to The City Palace Museum, Udaipur could take home with them. While World Photography Day 2019 saw the end of the day, the photograph panels will be on display at the 9 locations till 15th September 2019. 

PM Consulting brings John Maxwell’s 6th LIVE2LEAD leadership event in India

Prime Meridian Consulting India Pvt Ltd  (PM Consulting), a premium leadership and organisational development company, is bringing LIVE2LEAD leadership event in India on October 11, 2019 at Hotel Leela Ambience, Gurugram. LIVE2LEAD is the most reputed and recognised leadership gathering developed by ‘The John Maxwell Company’ which offers an opportunity to community and area leaders towatch, listen and learn from world-renown leaders while networking with otherleaders. 

Held annually, this event will open for registration at 3.15 pm and will commence at 6.30pm with address to participants by Pavan Bakshi, CEO of PM Consulting who is also a certified speaker, coach and facilitator of the John Maxwell Team and is in its mentorship program for the last five years. Some other significant corporate leaders will also be present at the event to share their LeaderShift moments. The four hour long event will conclude at 10.30 pm.

Gurugram is the only city in India and one of the 300 cities of the world which will receive the simulcast of  Live2Lead Leadership Event being presented live in Atlanta, Greater Binghamton.

Sharing more about the event, Pavan Bakshi, CEO, Prime Meridian Consulting India Pvt Ltd says, Live2Lead is designed to deliver the very best leadership content to inspire and motivate you and your team. You shall learn from world-class leadership experts, and leave the event prepared to implement a new action plan, and start leading with renewed passion and commitment. We guarantee you will leave equipped and excited to lead and create change with renewed passion.”

The speakers of the event are John C Maxwell, Rachel Hollis, Angela Ahrendts, Marcus Buckingham and Chris Hogan who are experts to bring new life into leadership roles and journeys through new perspectives, practical tools and key takeaways.

About Speakers of LIVE2LEAD

JOHN C. MAXWELL: The #1 New York Times bestselling author, coach and speaker who has been identified as the #1 leader in business by the American Management Association and the world’s most influential leadership expert by Business Insider & Inc.

RACHEL HOLLIS: The #1 New York Times & #1 USA Today Bestselling Author, a top business podcaster and one of the most sought-after motivational speakers in the world. Also, known as “The Tony Robbins for Women” because of her motivational, high energy style and unique ability to empower & embolden a female audience.

ANGELA AHRENDTS: She was most recently Senior Vice-President of Apple Retail based in Cupertino, CA. Before her transition to Apple, Angela served at Burberry as CEO for nearly nine years where her leadership focus on culture, values and positive energy resulted in tripling the business and quadrupling the share price. Angela has consistently been recognized by Forbes, Fortune and the BBC as a top 100 Global Executive.

MARCUS BUCKINGHAM: A global researcher and thought leader focused on unlocking strengths, increasing performance and pioneering the future of how people work. Building on nearly two decades of experience as a Senior Researcher at Gallup Organization and guides the vision of ADP Research Institute as Head of People + Performance research. 

CHRIS HOGAN: The #1 national best-selling author of Everyday Millionaire and Retire Inspired: It’s Not an Age, It’s a Financial Number. For over a decade, Hogan has served at Ramsey solutions, spreading a message of hope and financial peace across the country as a financial coach and Ramsey Personality. Hogan helps people plan their future and reach their retirement goals through his Retire Inspired Podcast and live speaking events.

Vigor Media Worldwide bags key corporate accounts for their PR vertical

Vigor Media Worldwide (VMW) has bagged the PR mandate for key corporate giants including international law firm Fox Mandal, Assotech Realty, Rehau Polymers, USHA Shriram, APL Apollo Tubes Limited and Luxury Connect Business School. Mandate for all these clients will be handled by the Delhi office of VMW with the continuous support from regional office and associates spanning across the country, for greater visibility and strong positioning of the brands among targeted segments.  

As part of its agreement with international law firm Fox Mandal, VMW will be responsible for preparing a pan India communication objective for the brand and play a vital role in building Fox Mandal as a most respected and trusted legal services company in India. Whereas, Assotech Realty’s mandate holds VMW responsible for pan-india communication of the brand to support expanding its footprint in different geographies across the country, through strategic communication/PRactivities being executed nationally including tier II and tier  III cities of India.

For Rehau Polymers, USHA Shriram, APL Apollo Tubes Limited as well as Luxury Connect Business School, the agency would be working as integrated communication experts to embrace the entire process of communicating with customers and prospects, through various media channels.

Commenting on winning the most awaited PR mandates, Mr. Nikhil Singhal, Managing Partner, Vigor Media Worldwide said, “I take this opportunity to share VMW’s vision towards fulfilling all our duties and devise insight-driven integrated communications approach for our clients. We are truly honoured and delighted to be the strategic communication partner for all these esteemed brands.”

VMW is committed to fulfil all its duties and devise insight-driven integrated communications approach for them with our rich experience in this domain. VMW has cross sectoral expertise spanning across Real Estate, Education, Lifestyle, FMCG, Hospitality, Healthcare, Technology, Security, Consulting and a host of other segments of economy. Its client portfolio include top of the line brands in the industry.

Unravelling the crisis of democracy worldwide

Through the lens of an unbiased observer of democracies around the world. A democracy turns to be illiberal when its citizens elect a leader democratically to function authoritatively for the furtherance of their not-so-liberal interest. Mostly aimed at a target social or ethnic group existing in democracy much to the dislike of the majority stakeholders of the society

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The symptoms of an illiberal democracy may be visible as authoritative or corrupt political leaders, a weak judiciary and corrupt political parties. But on the contrary, liberal democracies are those where group and individual liberties prevail and private individuals and civil society work within an autonomous sphere, with no hindrances.

“The People v Democracy”, Yascha Mounk of Harvard University has reiterated the thought, time and again that liberalism and democracy are separable. There is a visible trend that Voters favour electing a government that would restrict the rights of a measly minority.

For example, Hungary, When communism collapsed in 1989, under successive governments, became fully democratic, and followed a liberal political course initially at a pace that was similar to other Western European nations. But it is uncanny how things can change.

In recent times, leader of the Fidesz party and Hungary’s Prime Minister, Viktor Orbán, took up the decision of distancing his country from the liberal values that most EU nations share. He served his second consecutive term in office. In April 2010, he acquired power with an electoral victory which helped him to achieve two-thirds of a supermajority in the parliament; with the help of two handy enemies: the Muslim hordes and the liberal elite who wanted to let them in. Mr Orban built a fence that largely stopped the flow of refugees. But still, he continued to play up the threat. Together with the smaller Christian Democratic People’s Party, which served as a minor coalition partner, Fidesz secured 263 of the 386 seats and 52.7% of the national vote in the parliament.

Old checks were curtailed and the Constitution was rewritten by Orbán since then and he balances these with no concern for the objections of the opposition. Orbán did many other things as well—he lowered the retirement age of judges to facilitate the entry of his own appointees; he staffed independent institutions with his party supporters and purged the bureaucracy of non-loyalists; together with voting rights, he boosted nationalism by granting citizenship to ethnic Hungarians in neighbouring states; he nationalized private pensions; he attacked civil society organizations and often denounced them as foreign agents; and he also restricted media freedoms.

He drove his government to raid NGOs that received funds from Norway in early 2014; he even accused one group known as Okotars that they were channelling money to the members of an opposition party. During the recent times, Orbán made his government turn against the refugees and a law was passed by him, which threatens to shut down a university of international reputation; this university was established by the Hungarian-American liberal philanthropist George Soros.

A seemingly harmless inclination typically leads to the declination of democracy. It always starts with a crisis followed by voters backing a charismatic leader who promises to save them. Second, this leader finds potential threats and enemies. Third, he thwarts independent institutions that might cause hurdles in his way. Finally, he twists and bends the rules to make it harder for the voters to dislodge him. As the first three stages pan out, democracy manages to remain intact. But it begins to lose itself somewhere at the final stage.

Carl Schmitt, a pro-nazi political theorist gave the concept of Enemy of the Political. He made a very important distinction. Those not on our side, disagreeing with us are enemies. And for the survival of the state- enmity had priority over friendship: In doing so, Schmitt reduced all politics to war. And the irretrievability of the enmity lets it grow into a rivalry.

Now picking the right enemies and posing them as the ultimate threat to the majority stakeholders of the nation-state is crucial. They say that one should be careful while choosing friends and more so while picking enemies. And this can’t be more relevant than in the case of politics.

Written in the Summer 1993 issue of Foreign Affairs, Samuel Huntington’s ‘The Clash Of Civilisations’ still continues to be a though proving a piece of writing. Its emphasis on civilisational fault lines and torn nations appear to be much more relevant than ever. Huntington argued that post Cold War, political conflicts would largely have a cultural basis. And Islam due to its around the globe presence will rise up to be a common enemy of the west. The in-depth reading of the soul-stirring piece makes one realise how Islam and its followers have been made into the common and most convenient ‘enemy’.

Then they transform into a demolishing squad of the independent institutions which are said to serve as the pillars of democracy. But all in the garb of defending the identity of the voters, their essence, values and religion. Their campaign starts out with a positive agenda. By forging a cardinal relation with their vote bank on the basis of their cultural affinities and common interests. By favouring group rights over individual liberties, a legacy of the left.

The primary target being the Judiciary. Case in point; Poland and the Philippines. Where The ruling party passed a law in December forcing two-fifths of judges into retirement. And Mr Duterte forced out the chief justice of the Philippines, who had raised a voice against his arbitrary use of martial law.

The media comes in next. The Despot, in desperate attempts to create a favourable field, puts its own favourable man in a position to control the broadcast. Every information that doesn’t align with his or her version of that truth is accused of being a lie and the outlet of information which is not subservient to the chair is made to appear as a lie-monger. Quite unlike the autocrats of the past, they don’t ban the independent media. They burden them with taxes and fines in a way that the ownership of these agencies is transferred to the blue-eyed boys of the chair.

So was done by Mr Putin in Russia, and is now widely copied. In Turkey, the last big independent media group was sold to a friend of Mr Erdogan.

An influential person can emasculate every prominent institution with the help of courts, media and the armed forces. A textbook example of this is debarring the opposition, such as in the case of Turkey. Or altering the legislature (as in Venezuela, where the government staged a feint election on May 20th).

The United States of America once witnessed an uprising by the ruled, in order to promote democracy. But by banking on the grievances of the majority against a common enemy namely the migrants (a very good choice as they don’t even have voting rights) It now has a president who unabashedly claims to admire Vladimir Putin and declares to have a “special bond” with Kim Jong Un.

China, for instance, had grown out of the clutches of dictatorship after the death of Mao Zedong. But it seems to be falling in the same trap again by vesting all its power in Xi Jinping, whose term limits as president have been removed.

There is a long list of countries following the trend. The global righting uprising for the satiation of the populace, which is made to feel it has been wronged is a phenomenon very few remain untouched by.

Learning from history and from the mistakes of others is a trait of the intelligent. This attempt of mine is not directed at any person living or dead. It just is an objective record of what the eyes can see and the mind could gauge from around the world. Any resemblance to any person or event in our country is purely COINCIDENTAL.

(The author of this article is Advocate Ishanee Sharma)

The Shifting Paradigm in Real Estate Marketing

Being a high-investment category, marketing for real estate sector has primarily remained centred around creating reputation, brand value and trust in the market. With a shift in “how to reach” out to the customer base in the modern era, marketing now plays a much larger role, particularly in real estate sector. 

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While earlier, marketing used to be focussed on maximization of sales and profit as its primary objective, now-a-days it has a much bigger role – such as Brand Building, Customer Retention, CSR, etc. With the market flooded with lots of new and upcoming projects, it remains crucial to create a unique brand identity to stand out from the crowd. This is where marketing takes a giant leap in creating a competitive edge. 

Taking into consideration that sales and marketing go hand in hand in the Real Estate sector, it is important for both the marketing and sales teams to understand the specific processes of both these verticals. It is important to align both the marketing goals and sales goals, since both these verticals have one end goal and that is: to sell more, while maintaining the brand reputation.  

For this purpose, both sales and marketing rely on Customer Loyalty, Brand Identity and Brand Awareness, and here comes the joint role of advertisement. Without advertising and marketing campaigns, even the best-in-class project cannot be sold. Moreover, marketing also helps in building more loyal customers and in creating new markets.

In Real Estate sector, the brand should create an aura of uniqueness, dependability and trust. Hence marketing for this particular industry involves a lot of tools and techniques to highlight the best practices followed by a realty brand. 

The marketing tool in Real Estate sector normally employs – Print and Outdoors. 

The advent of internet has added a wide range of additional platforms for marketing like Web Sites, Blogs, Social Networking sites, Forums & Emailers. The brands are increasingly looking to boost their digital presence and to leverage upon their digital identity amid the emerging challenges of the changing consumer preferences in this highly competitive market To achieve this, an innovative marketing strategy is the only solution.

A regular, effective and frequent marketing campaign helps in repeat sales and in building a strong customer base, by promoting the brand favourably. Already, in the last couple of decades marketing in Real Estate sector has witnessed this shift from being focussed on mass selling to being more focussed on changing aspirations of the consumers. Obviously, the shift has taken place to meet the long term objectives of the companies, looking towards expanding their wings across various segments and increase their slice of the pie.


(The author of this article is Mr. Somit Madan, AGM-Marketing, Paras Buildtech)