Danube Home-Dubai pledges to donate 10% of its profits towards COVID relief in India

Danube Home, a part of Dubai-based multi-billion dollar diversified Danube Group, will donate 10% of its profits from its sales for the month of May for COVID humanitarian aid in India.

Danube Group, a Dubai-based multi-billion dollar diversified business conglomerate, has risen up to contribute towards COVID relief efforts in India. Danube has announced to donate 10% of its group company Danube Home’s Dubai profits from its sales for the month of May which run into crores to mitigate COVID pains in India. The relief initiative will be handled by Danube Home Foundation, through which customers too will be urged to contribute towards this noble cause.

Danube Home will primarily be donating to oxygen provider agencies as well as the NGOs in Mumbai, the city from where the company’s Chairman Mr. Rizwan Sajan hails. To begin with, Danube Home has already decided to donate to three institutions based in Mumbai which include Popular Front of Maharashtra, Rotary India and Kalsekar Hospital. Further, Danube Home is also looking to donate to NGOs across India engaged in COVID relief operations.

Making the announcement, Mr. Adel Sajan, Group Managing Director- Danube Group said, “Given the severity of the devastating pandemic situation in India, it’s our utmost responsibility to make efforts towards helping the needy and the sufferers across India. Since its inception, Danube Group has stood strong with the people of India to make a positive difference in the society. If we look at the nationwide fight against COVID-19, it is very much required for all organizations to come forward in every possible way to ensure that our citizens have seamless access to the healthcare services, oxygen and other necessary requirements which can save precious lives.”

Danube Home – the Home Interior Retail arm of Danube Group – has showrooms in several strategic locations across the UAE. The stores are located in Al Barsha, Fujairah, Jimi Mall, Sharjah, Ras Al Khaimah, Al Ain, and Abu Dhabi. Apart from the UAE, Danube Home has seven showrooms in Oman, one showroom in Bahrain, and one in India. A one-stop retail destination for the complete home with over 50,000 individual products, Danube Home has multiple stores in the UAE, Oman and Bahrain. The company is acknowledged as the UAE’s leading home interior solutions brand and has its largest flagship store located at Sheikh Zayed Road.page1image4985776page1image4985552page2image3003424page2image3004320

Danube Home provides customized solutions across its iconic categories – Living: Sofas, Bedrooms, Chandeliers, Home decorations, Dinner ware, Glassware, Bedding, Fragrances; Sanitary: Shattafs, Mixers, Bathroom accessories, Massage bathtubs, Saunas; Tiles: Outdoor Tiles, Bathroom Tiles, Indoor Tiles and specialized wall tiles, marble, granite etc; Garden & Outdoor- Balcony sets, Rattan furniture, Gazebos, Swings, Kids play range. Furthermore, customized kitchens, electrical and hardware products etc. complete the range at Danube Home.

Danube Home has been revolutionary about their fight with COVID at organizational level where 100% of their employees are now vaccinated and work from the office, in a safe environment. Even when the COVID-19 pandemic has continued across the globe and the companies are facing weakened business sentiments, Danube did not do salary cuts last year. Even it has made sure that all their employees were given back the 30% of their salaries which was deducted earlier during the peak of the pandemic when there was complete disruption in workplace operations amidst widespread economic uncertainty.

Architect Gunveer Singh: Designing Environmental Buildings To Stop Climate Change

Evidence based architectural designs could be the basis of India’s efforts to meet its commitment towards climate change.

Over the years we have believed in the notion that the buildings consume 40% of the energy produced, or they are responsible for 65% of the total global emissions across the world. It is important to understand why the impact is significant even though we are driven by the idea of sustainability since the early 2000s.


Moreover, the young architectural professionals need to understand the significant contributions they can make at the micro level (in terms of the built environment) to the 2050 deadline set during the Paris Agreement 2016 Conference of the parties (CoP21) by UNFCCC. Even though Sustainability or Environmental designing is an integrative and iterative process, in recent times the term “sustainability” has been associated mostly with acquiring certification by the developers to attract investors. For this purpose they emphasize on material and fixture optimization rather than occupant centric adaptive architecture, which should proceed from spatial optimization to attuning the built form to the natural rhythms to reduce the energy requirements for building operation.

Architect Gunveer Singh

As architects, it is important to understand the post occupancy behavior of our designs as each architectural design impacts how well the building would operate. A basic analogy can be made with a human body, as any ailment or disruption in body functionality triggers negative or counter responses. In an era, where majority of industries are driven by data, architects and designers could focus on evidence-based design, where indoor and outdoor environmental qualities for occupant comfort are prioritised by quantifying the modern and vernacular techniques.

This could help achieve an environmentally and contextually responsive design, moving away from the ideology to achieve visual cohesion and standardized indoor environment for the built environment and avoiding heavy reliance on mechanical conditioning and artificial lighting, which is a result of the reliance on a comfort model that was articulated in 1950s for understanding the thermal interactions between the surrounding atmosphere and human body, devoid of the location and spatial program, restricting the human comfort to a 240C threshold, neglecting a wide range of thermodynamic exchanges for adaptive comfort, which standards like the IMAC (Indian Model of Adaptive Comfort) focus on. Thus, Environmental Architecture or Enviro[ARCH] should be taken as an architectural challenge which emphasizes on a performance based design which focuses on occupant comfort, thus making artistic aspect scientifically plausible.

AARAM BAGH, PUSHKAR: NOT A RESORT; BUT A TIME MACHINE TO RELIVE HISTORY

Pachar Group, a trailblazer in developing high end real estate and luxurious hospitality projects, presents a grand luxury to travel connoisseurs seeking a calm peaceful ambience without compromising world class facilities in the lap of nature at its royal property- “Aaram Bagh, Pushkar”. 

The property takes you back 1000 years ago with a quick deep dive into history depicting 5 most  significant civilization of the world. It has 63 rooms based on ancient civilisation viz. 16 Arabian royal suites, 12 Persian royal suites, 12 Egyptian royal suites,12 Greek royal suites and 8 Tribal villas based on rural theme.

Egyptian court portrays the great Pharaoh built the pyramids some 5000 years ago and civilization developed along the banks of River Nile, showing in detail sphinxes, obelisks, Egyptian God and its history. 

Persian court shows the civilisation born in Mesopotamia about 5000 years ago and developed along the banks of River Tigris and Euphrates, being ruled successively by Sumerians, Assyrians, Babylonians and finally followed by Persians.

Greek court depicts in detail the civilization belonging to a period of Greek history from the Greek Dark Ages of the 13th–9th centuries BC to the end of antiquity (c. 600 AD).

Chinese architecture is a style of architecture that has taken shape in East Asia over many centuries. The structural principles of Chinese architecture have remained largely unchanged, the main changes being only the decorative details. Since the Tang Dynasty, Chinese architecture has had a major influence on the architectural styles of Korea, Vietnam, and Japan.

Tribal Courts are best place to experience lives of tribes which are groups of distinct people who remain dependent on their land for their livelihood and are largely self-sufficient. 

This beautiful property takes you back into more than 1000 years ago and gives you an opportunity to relive the history which is just available to read in books. More than 5 civilisations can be experienced at one place and that too without compromising on the facilities and comfort which people expect when enjoying their holidays. What else a travel aficionado can ask for! 

Ace Group launches exclusive Luxury Line residences with innovative festive scheme for Ace Divino

In view of the upcoming festive season, Ace Group is all geared up to garner more and more discerning customers for Ace Divino, a premium residential project located in Sector-1, Greater Noida West, Delhi-NCR. The Group has come out with a very attractive scheme for Ace Divino Luxury Line – Exclusive for Exclusives which includes extraordinary opportunity for the chosen few to own stunning Penthouses, Garden Floors and 4 Bedroom Apartments at Ace Divino with basic price starting from Rs 46 lakh to Rs 1.81crore. 

Adding a refreshing touch to the festive spirits of its valued customers, Ace Group has launched a unique festive offering with a special No EMI till Offer of Possession (10:90) payment plan for the prospective homebuyers of this project. It has unveiled its luxury line of homes at a time when interest rates are reduced and prices are stable, thus making it an apt time for real estate investment.

Mr. Ajay Chaudhary, Chairman and Managing Director, Ace Group said, “With an aim to add yet another reason to cheer in the festive season, we have unveiled our exclusive Luxury Line at Ace Divino, which provides never before experienced levels of luxury living. During the most auspicious period of celebrations such an enticing offering will surely bring joy and happiness in the lives of our valued customers. We are confident that the prospective homebuyers will make the most of this exciting opportunity. ” 

He added that Greater Noida West has already emerged as one of the most excellent residential locations with the recent approval of building five metro stations on Greater Noida West extension corridor of Aqua Line. “A significant development, it will further improve the fast-track connectivity of this world-class location with not only the national capital but Gurugram and Faridabad as well, making it the most sought after residential heaven,” he said.  

Apart from the exclusive Luxury Line (Penthouses, Garden Floors and 4 bedroom apartments), Ace Divino also offers 2/3 BHK spacious apartments of floor district starting from 995 Sq.ft. to 1565 Sq.ft. Settled amidst abundance of greenery, Ace Divino provides exclusive features and modern amenities such as a swimming pool with a different pool for kids, Yoga and Meditation Hall, Gymnasium, Health club and Spa, among others. 

The apartments at Ace Divino are built keeping in mind Vaastu to spread positive vibes all around and one of the major highlights of the project is the classic concept of Zen Garden in the middle of the towers that connect the towers of the project with each other. Soothing to the senses, this hanging piece of greens will also provide an excellent rejuvenation deck besides offering a great view of the skyline. With an unmatched blend of modesty and elegance in aesthetically beautiful apartments, Ace Divino is located in close proximity to world-class shopping malls, educational institutions, hospitals and entertainment centres.

Ace Group resumes construction in its Noida, Greater Noida projects

Realty major Ace Group has announced to have resumed construction work in its projects ‘Ace Parkway’, Noida and ‘Ace Divino’, Greater Noida West after getting ‘In Situ permission’ from respective authorities. The developer is following all the protocols and necessary precautions related to COVID-19 at its construction sites to protect the health and safety of the labourers.

Ace Divino_Project Pic

Ace Group has resumed construction work with limited manpower and it has ensured measures to maintain strict social distancing norms and other safeguards like proper sanitisation, hygiene best practices at its construction sites. While the Ace Group is regularly sanitising its projects sites, it has also provided labourers with masks, gloves, sanitisers and soaps for washing hands frequently. The developer has also arranged for meals to be provided to the labourers twice a day. Ace Group is also carrying out their routine health check-ups, besides mandatory thermal scanning of everyone entering the construction sites.

Mr. Ajay Chaudhary, CMD, Ace Group said, “Despite facing some supply side hindrances of the construction materials due to the ongoing lockdown we have resumed construction at our projects sites with simultaneously ensuring the safety and well-being of our construction workers as our top priority. We are also creating awareness among them regarding social distancing and hygiene best practices to curb the spread of COVID-19. As a socially responsible firm, we also understand that we have the responsibility to support our communities especially those who are vulnerable hence we have also arranged for their meals, shelter and healthcare at our project sites. ”

Nestled in the lap of luxury at Sector-150, Noida, Ace Parkway encompasses spacious two, three and four BHK apartments. It’s a classic living destination for luxurious, ingenious and most importantly peaceful living with abundance of facilities and amenities. ‘Ace Divino’ located at Sector-1, Greater Noida West is the other most sought after residential project of Ace Group, which offers aesthetically beautiful apartments of two and three BHK. The premium apartments at Ace Divino imbibe all the modern amenities to provide Futuristic Living with in-campus shopping, Zen Garden and a host of World-Class features.

APL Apollo unveils ‘Apollo Fencing Solution’ that blends protection with aesthetics

APL Apollo Tubes Limited (APL Apollo), one of the leading branded structural steel tubes manufacturers, has launched ‘Apollo Fencing Solution’, an unrivaled innovation that gives the much-desired safety fencing to any property, besides adding unmatched beauty and elegance to it. Comprising an array of uniquely designed H-Shaped Fence Post called ‘Apollo Fence’, this low-cost, durable, and exciting product range can be used to replace even the concrete boundary wall.

‘Apollo Fence’ tubes can also be used to support various types of wire or wire mesh. Hence, looking at its broad spectrum of uses and their cost competitiveness, ‘Apollo Fencing Solution’ has apparently given all its counterparts a good run for their money. The product is formed by merging the H-Shaped Apollo Fence tubes on both ends with an Apollo Plank placed between them. Apollo Plank itself being another new age steel product,  makes the ‘Apollo Fencing Solution’ an amalgamation of two of the strongest products of APL Apollo.

Announcing the launch of ‘Apollo Fencing Solution’, Mr. Sanjay Gupta, CMD, APL Apollo said, “Apollo Fencing Solution gives you the most superior safety fencing and adds unmatched beauty to your property and above all it’s born out of the blending of our two strongest products.  In sync with our vision of providing quality and innovative products to our customers, the Apollo Fencing Solution offers several benefits in terms of value for money and lower maintenance.”

The new age solution for a wide range of usages, “Apollo Fencing Solution”  reflects inner stregnth of APL Apollo in true sense. It is an excellent perimeter protection solution for gardens, houses or for any other properties.

Available in a wide range of choice, “Apollo Fencing Solution” is offered at incredibly low price of Rs 129/sqft only in comparision to a brick wall (which costs Rs 191/sqft), or a RCC precast wall (which costs Rs 178/sqft).

APL Apollo unveils Apollo Signature for stylish structures

APL Apollo Tubes Limited (APL Apollo), India’s leading branded steel pipes manufacturer, has unveiled “Apollo Signature”, a wide range of designer pipes that give an edge to the look and feel of your abode. The designer galvanized pipes are an upgrade to the conventional steel pipes by virtue of engraved designs on them. To cope up with the fast-growing demand in the interior design industry, APL Apollo has launched an attractive collection of designer pipes. The products are also aesthetically superior as they impart great elegance to the structures. Apollo Signature pipes can be used in Rooftops, Furniture, Pillars and Interior Designs.

Apollo Signature pipes also prove to be a better option as they are highly resistant to corrosion and rust because of their galvanized layer. The product is known for its durability and strength while the pure and thicker zinc coating makes it of supreme quality.  Moreover, these pipes require low maintenance once installed, thus relieving the residents of all the worries. The products are also eco-friendly as they are made of steel and not wood, which greatly reduces the need for felling trees.Being environment-friendly, they are a better substitute and resonate the company’s motto “Steel for Green”.

Announcing the launch of “Apollo Signature”, Mr. Sanjay Gupta, CMD, APL Apollo said, “Apollo Signature is our most talked-about product series known for its durability, strength as well as aesthetics which makes it highly popular among connoisseurs of quality. We are also contributing our bit to the environment by replacing wood with designer steel that is a far more superior product. Apollo Signature will redefine the conventional steel design to make your structures look more premium and classy.”

Features and benefits of Apollo Signature:

Durability and Strength – Apollo Signature pipes have 400 YST, which makes them the most superior product in the market.

Corrosion Resistance – Thanks to 150 GSM zinc coating, these pipes are corrosion-resistant and elegant.

Superior Design for Superior Strength – Along with attractive and premium surface “Apollo Signature” also boasts of unmatched strength and longevity. As a substitute for wood, Apollo Signature outperforms it with extraordinary quality and aesthetics.

Aesthetics That Are Pleasing to The Eyes – Welding in the corners gives a smooth and even finish to Apollo Signature pipes, and ensures that the welding does not take away from the aesthetics of the product.

Stunning Design Patterns On Every Pipe: The exquisite designs on Apollo Signature pipes not only beautify them but also add to their strength and sturdiness.

Zero Maintenance: Not only the design but steel itself has its own benefits – it requires zero maintenance after installation.

Offered at a competitive price, “Apollo Signature” pipes are available in a wide range of choices.

APL Apollo launches India’s first closed steel door and window frames“Apollo Chaukhat”

APL Apollo Tubes Limited (APL Apollo), one of the leading branded steel tubes manufacturers, has unveiled India’s first closed steel door and window frames “Apollo Chaukhat”,  based on futuristic Italian technology. Emerging as a perfect choice for doors and windows, “Apollo Chaukhat” is a class apart in its segment. It is synonymous with strength, durability and world-class quality.  

Apollo Chaukhat

For the consumers who have been traditionally using wooden frames for doors and windows, “Apollo Chaukhat” is loaded  with inherent advantages. It is termite-proof and fire-resistant whereas even expensive wooden frames remain prone to termites and are inflammable. “Apollo Chaukhat”, made of high-quality steel, is easy to fit, and recyclable. The product also shields the house from dust and bugs. It can also be easily customized according to the consumers’ requirements.

Another reason to choose “Apollo Chaukhat” is its quick installation process which involves effortless ease. While installation of wooden frames is like accomplishing a challenging task with concrete and cement,“Apollo Chaukhat”, on the other hand, can be fitted instantly even post-construction, in just a few simple steps, like any modern PLUG & PLAY.

Announcing the launch of “Apollo Chaukhat”, Mr. Sanjay Gupta, CMD, APL Apollo said, “Apollo Chaukhat is our ground-breaking creation, in sync with our vision of providing quality and innovative products to our customers. This new product segment is eco-friendly in nature and provides several benefits in terms of value for money and lower maintenance. Hence, we are very upbeat on creating and capturing a strong demand for Apollo Chaukhat in domestic as well as in export markets.”

Apollo Chaukhat product series includes a wide range of Door and Window Frames for the discerning customers to choose from. Apollo Chaukhat has a longer lifespan than traditional doors and window frames. These cost-effective, trendy and elegant door and window frames are made using world-class Direct Forming Technology (DFT) introduced in India by APL Apollo, which is the first company in India to be recognized by BMTPC (Building Material and Technology Promotion Council), an autonomous body under the Union Ministry of Housing and Urban Affairs (MoHUA), GOI.

Offered at a competitive price, “Apollo Chaukhat” Door and Window Frames are available in a wide range of choices.

Assotech Realty attracts eyeballs at mega realty conclave held in Noida

Leading real estate developer Assotech Realty Pvt Limited made its presence felt at an intensely engaging real estate knowledge sharing session organised at Noida. The real estate entity keenly participated in the event and articulated its views on the conclave theme ‘Commercial Real Estate, Affordable Housing and Luxury Housing – The Changing Dynamics’. Discerning participants and spectators at the event immensely gained from the perspective contributed by Assotech Realty to the pertinent issues confronting the real estate sector in India.

UP RERA Chairman Mr Rajive Kumar was the Chief Guest at the event attended by prominent developers, IPCs and DPCs from across the country in large numbers. Industry captain Mr Neeraj Gulati, MD, Assotech Realty while participating in the knowledge sharing session took a holistic view of the prevailing issues in real estate sector and suggested ways to pull the industry out of the long-prevailing slump.

Speaking on the occasion, Mr Neeraj Gulati, MD, Assotech Realty said, “Real Estate markets across the country have already started showing steady signs of revival leading to widespread optimism. Still due to the economic slowdown and long-prevailing slump the investors are shying away from investing in real estate. However, such a scenario has turned out to be a blessing in disguise for the end-users. They are conveniently being able to grab their choicest properties in the affordable luxury segment as the prices have almost bottomed out.” 

Mr Salil Kumar, Director, Assotech Realty added, “While the government has already come out to support the homebuyers in terms of offering more credit support for the purchase of homes, the consumption in real estate sector is set to rise. We are confident there will be a sure shot revival in demand in the coming months and the real estate sector will soon bounce back on a high growth trajectory. The only point of concern is that high borrowing cost has continued to pinch both the homebuyers as well as the developers.” 

Apart from the industry leaders, the event christened as R&M podium also witnessed thought leaders, industry stakeholders, besides keen viewers from all the segments of the industry.

Government initiatives to spike demand across affordable realty hubs of NCR

The recent relief measures to help revive the real estate sector, have gained significant attention of the stakeholders resulting in improved sentiments across the affordable housing hubs of NCR. Just after the finance minister announced the creation of an alternative investment fund for the completion of stalled housing projects, locations like Raj Nagar Extension, Greater Noida West and Yamuna Expressway are witnessing a sudden upsurge in demand. Already the fast-emerging REIT opportunities have made the retail and commercial properties at all these realty hotspots the most compelling value proposition for the investors. 

Especially the high street shopping destination KW Delhi-6, located at Raj Nagar Extension is witnessing significant upsurge in selling of shops after all these positive announcements, so much so, the most lucrative blend of modern retail, street shopping and food zone just like Delhi-6 market, the incredible project KW Delhi-6 has become cynosure of all eyes.

Pankaj Kumar Jain_Managing Director_KW Group“It is due to the recent reform push coupled with major initiatives to boost the infrastructure, the well-known residential hotspot Raj Nagar Extension in Ghaziabad has emerged as a Mecca for the seekers of commercial properties as well. While the investor-friendly policies introduced by the government have augmented the demand in the commercial and retail segment, increasing transparency has further improved the market sentiments in Raj Nagar Extension,” said Mr Pankaj Kumar Jain, Managing Director, KW Group.

While giving his views of on the recent announcement of setting up of alternative investment fund, Mr Jain added,  “The recent alternative investment fund has come as a much-needed relief for the stressed real estate projects across the country and the move comes as corrective measure to the earlier announced AIF, since it covers NCLT projects and the projects which are categorised as NPAs as well, whereas the earlier real estate booster announced by the government did not include such projects.”   

Mr. Som Mandal, Managing Partner, Fox MandalMr Som Mandal, Managing Partner, Fox Mandal said, “For the beleaguered realty sector battling muted demand and severe cash crunch scenario the present REIT opportunity has emerged as a silver lining.  However, REIT will provide only limited relief and the government must go ahead and streamline provision for stress funds as well as easier financing on cheaper lending rates for the builders to meet the demand for last-mile funding to deal with stalled projects.”

The alternate investment fund is being touted as a booster for real estate and it is expected to revive more than 1600 stalled housing projects encompassing over 5 lakh units. The announcement of this much-awaited relief package is expected to considerably revive the market sentiments and bring the beleaguered real estate sector back on the high growth trajectory. The fund can be utilised even by the projects facing insolvency proceedings or which have been declared.