USHA SHRIRAM launches an exciting new range of LED lighting Products to support Atmanirbhar Bharat

Contributing towards the making of Atma Nirbhar Bharat (Self Reliant India), USHA SHRIRAM, the country’s trusted consumer durable brand, has launched a wide range of LED lighting products both for domestic and commercial applications under its most sought-after brand ‘Eurolex’. Committed to Make in India initiatives, USHA SHRIRAM has unveiled the country’s largest range of energy efficient LED lamps with an aim to make this festive season very special and a truly joyous occasion for its valued customers. USHA SHRIRAM has come up with the most exciting series of LED Lights comprising Bulbs, Tube Lights, Down Lighters (Square and Round), Ceiling Mounted Panels (Square and Round), Dome Lights, Cob Lights, Night Lamp-Sparkle, Clean Room Light, Spot Light, Linear Light, Flood Lights and 2×2 panel lights, among others.  

The launch comprises the largest range of energy efficient LED lamps equipped with brightMax Technology which gives it a strong competitive edge over its counterparts. While brightness of ordinary LED Lamps available in the market reduces within a short period of time, USHA SHRIRAM LED lamps with brightMax Technology ensures long lasting brightness with superior electrical circuit and components. Further, the long lasting and energy efficient BIS certified USHA SHRIRAM LED lamps offer much longer burning hours. Simple and easy installation is another important feature of these LED lights.

Commenting on the launch of its new range of LED lighting products, Mr Satnam Sandhu, Executive Director, USHA SHRIRAM said, “USHA SHRIRAM has already created a legacy of superior quality LED products to meet the varied requirements of Indian consumers. Continuing with the same commitment we have introduced our new range of LEDs which truly demonstrate our customer-inspired innovation. At the onset of festive season, all these state-of-the-art LED lighting products launched by us will take the cheer and happiness to the next level.”

USHA SHRIRAM offers a wide range of International quality LED lighting solutions and its products ranging from residential to retail and commercial lighting, provides effective and energy efficient lighting solutions for multiple environments. The seamless integration of USHA LED lights into the structure of the product/appliances provides artistic freedom to the designers to give a distinctive edge to a conventional product.

A multi-product company USHA SHRIRAM Enterprises is one of the most trusted brands in India known for its focus on innovation and technology. The company offers a gamut of product categories in Lighting, Appliances, Cookware, Water and Air Purifiers, Fans, Mobile Phones, Furniture, Luggage, CCTV Camera, TV as well as Mattresses, and it has even diversified into Hotel industry.

APL Apollo unveils Apollo Signature for stylish structures

APL Apollo Tubes Limited (APL Apollo), India’s leading branded steel pipes manufacturer, has unveiled “Apollo Signature”, a wide range of designer pipes that give an edge to the look and feel of your abode. The designer galvanized pipes are an upgrade to the conventional steel pipes by virtue of engraved designs on them. To cope up with the fast-growing demand in the interior design industry, APL Apollo has launched an attractive collection of designer pipes. The products are also aesthetically superior as they impart great elegance to the structures. Apollo Signature pipes can be used in Rooftops, Furniture, Pillars and Interior Designs.

Apollo Signature pipes also prove to be a better option as they are highly resistant to corrosion and rust because of their galvanized layer. The product is known for its durability and strength while the pure and thicker zinc coating makes it of supreme quality.  Moreover, these pipes require low maintenance once installed, thus relieving the residents of all the worries. The products are also eco-friendly as they are made of steel and not wood, which greatly reduces the need for felling trees.Being environment-friendly, they are a better substitute and resonate the company’s motto “Steel for Green”.

Announcing the launch of “Apollo Signature”, Mr. Sanjay Gupta, CMD, APL Apollo said, “Apollo Signature is our most talked-about product series known for its durability, strength as well as aesthetics which makes it highly popular among connoisseurs of quality. We are also contributing our bit to the environment by replacing wood with designer steel that is a far more superior product. Apollo Signature will redefine the conventional steel design to make your structures look more premium and classy.”

Features and benefits of Apollo Signature:

Durability and Strength – Apollo Signature pipes have 400 YST, which makes them the most superior product in the market.

Corrosion Resistance – Thanks to 150 GSM zinc coating, these pipes are corrosion-resistant and elegant.

Superior Design for Superior Strength – Along with attractive and premium surface “Apollo Signature” also boasts of unmatched strength and longevity. As a substitute for wood, Apollo Signature outperforms it with extraordinary quality and aesthetics.

Aesthetics That Are Pleasing to The Eyes – Welding in the corners gives a smooth and even finish to Apollo Signature pipes, and ensures that the welding does not take away from the aesthetics of the product.

Stunning Design Patterns On Every Pipe: The exquisite designs on Apollo Signature pipes not only beautify them but also add to their strength and sturdiness.

Zero Maintenance: Not only the design but steel itself has its own benefits – it requires zero maintenance after installation.

Offered at a competitive price, “Apollo Signature” pipes are available in a wide range of choices.

Halonix ushers in revolution with a new series of Futuristic Inverter Fans

Halonix Technologies Pvt. Ltd., one of the country’s most progressive and environment friendly lighting companies is all set to rock the world of innovation through a new series of futuristic fans including Inverter Fans with ten hours of back-up. Just after introducing its revolutionary inverter LED light, Halonix has now insured that Indian consumers are well equipped to handle powercuts. 

Mr. Rakesh Zutshi, Managing Director, Halonix Technologies Private Limited said, “We are bringing a unique range of inverter fans across the pedestal fans, table fans, wall fans and personal fans categories which provide a back-up of 10 hours. These fans are an integrated solution for power cuts as they also have an in-built LED light. Some of these also have a usb port to charge your mobiles as well as solar charging. ”

Major USPs of Halonix Inverter Fans:

  • Equipped with futuristic technology
  • Back up Time -10 hours
  • Integrated LED Light
  • High air delivery
  • All Function remote
  • USB Port (in some models)
  • Solar Charging (In some models)

Halonix has also launched a comprehensive range of fans across all categories – Ceiling, Pedestal, Wall, Table, Personal and Exhaust fans. Some of its revolutionary products include Morpheous -India’s first retractable blade chandelier fan, Cuboid – India’s first low ceiling fan without a pole, Two-in-one Autoshield exhaust fans, Plasma – Zero friction fans amongst others.

Baltra set to unveil a wide range of Value for Money products in the festive season

“Baltra”, one of the leading and fastest growing home appliance brands is all set to storm the market with a wide range of value for money products in the fast approaching festive season. To add a special zing to the festive spirits of its valued customers, Baltra is all set to roll out 40 new products which include 6 new models in its Sandwich and POP UP category and 5 new trendy and aesthetically beautiful products its Oven Toaster Grill (OTG) category. Among these, one model “Famillia 3” shall be truly a unique product with 3 interchangeable plates. Two new models of Cook Tops too are being introduced by Baltra at entry level which shall prove to be a game changer in Gas Stove industry. 

Especially, Baltra has lined up new OTGs in 10 litre to 28 litre capacity to be launched in the festive season and the new product range shall include models with convection. Aggressively priced one of the new induction models of Baltra will be a touch screen model. The company will also add two new models in its Induction range and seven new models in its exclusive Blender range which include various models with choppers. A very sturdy looking Handy Garment Steamer too is being introduced by Baltra to strengthen its most desirable Electric Iron range. Low energy consumption is one of the most remarkable USPs of Baltra’s products and it offers each and every home appliance a homemaker would ever desire.

Mr. Sunil Jain, Director, Baltra Home Products said, “We are ready with a wide range of exclusive products to enlighten the festive season with joy and happiness for our valued customers. Most of these products are being launched in value for money bracket and that too with irresistible consumer offers and so we are very bullish on the expected upsurge in demand for our exclusive product line.” 

Apart from home appliances category, Baltra aims to set the tone for the festive season with the launch of 9 new models in Personal Care segment. These include 3 models of Trimmers, 3 combos of Dryers with Straightener. A new range of Curlers is also being launched with aim to attract more and more youngsters towards brand Baltra which is one of the fastest growing and most up-to-date brands in Personal Care segment.   

For the convenience of the buyers, all the exciting and value-for-money products of Baltra are also available on e-commerce portals. Baltra has already expanded its service base to cater to the needs of E-commerce customers. Baltra has in a very short span of time established itself enviously in the market by launching more than 300 exclusive products which have garnered sizable attention from the consumers. Recently, Baltra has unveiled a new range of Stove, Chimney and Hob and the biggest USP of this truly irresistible range of products is that they can be customized as well according to the requirements of the users.

“Prayag remains passionate about associations with prominent sports events”

Living up to its commitment towards promoting sports culture in the country, Prayag, India’s leading bath assets and sanitary ware brand, aims to dominate sports sponsorship space in the country. Prayag has outlaid 40% of its total marketing revenue for spending on sports sponsorships with an intention to support different sports including the players associated with them. Mr. Nitin Aggarwal, CEO, Prayag spoke at length on this issue. Excerpts of the interview…


What is the objective of Prayag behind sponsoring major sports events?

Mr. Nitn Aggarwal: We at Prayag always remain passionate about supporting major sporting events which help us reach millions of young consumers. Apart from brand building exercise, our intention remains promoting young India through these events.  Games like Cricket, Football and Kabaddi, etc require Focus, Flexibility, Expertise and Sturdiness just like the Prayag product line and by associating with these sports events, Prayag has undoubtedly demonstrated its strong commitment towards these values. These events also help us penetrate deeply in the regions which have not been yet explored much by us. Moreover, in those markets where we already have our strong presence, we have further got benefitted by the growing popularity of various sports among the youth. The most attractive product line of Prayag is thoughtfully designed to provide a wide and comprehensive range of models that enable the customers to choose the one that precisely matches their needs. Made from the finest grade of plastic, the product range is solid, maintenance free, corrosion and scratch resistant, and promises durability and a lifetime of completely dependable service.

What are your growth estimates in the next couple of years?

Mr. Nitin Aggarwal: Being an inventor and undisputed leader in the industry, Prayag is all set to touch new horizons of growth in the years to come. We are witnessing increased market demand and wide acceptability for our most innovative and unmatched range of products which redefine elegance for every home and institutions globally. Prayag already has an advance running plant for manufacturing in Bhiwadi and very soon, it is planning to bring a new dedicated unit for plumbing and faucets. Today, Prayag has a network of more than 12,000 dealers and 200 distributors and by 2018, it is planning to touch the mark of 22,000 dealers.

Give us a glimpse into the major sports events you have been associated with in the last couple of years and your plans going forward?

Mr. Nitin Aggarwal:  Continuing with our passion to sponsor various sporting events in the last couple of years, we have been associated with Asia Cup as associates sponsors, IPL as official team partners of Kings XI Punjab, Title sponsors for Prayag Cup 2nd year in a Row (India –Zimbabwe), Atlético de Kolkata and Delhi Dynamos for ISL, Delhi Waveriders for IHL, U Mumba and Patna Pirates for Pro Kabaddi league, and lots more. In the last seven years, Prayag has sponsored major sporting events and now in the last four years it has been also associated with sports getting popular at regional levels in India like Kabaddi, Football as well as Hockey. Prayag is also looking forward to tie up with the upcoming cricket series in India, T-20 series as well as the Futsal event in the country.

Are you currently associated with any popular sporting event?

Mr. Nitin Agrawal: Prayag has recently announced its prestigious association with  IPL 2018 . After its tremendous support in sponsoring ‘Nidhas Trophy T20 and ODI International Series’ in Sri Lanka, this is another mega event, Prayag has associated with. Delhi Dynamos in pastas well and has given us enough reasons to rejoice with their ecstatic performance.

What message would you like to give to the sports fraternity in India?

Mr. Nitin Agrawal: First of all, I congratulate the entire sports fraternity in India for making us proud with their wonderful performance at various national and international tournaments. I would also like to extend my best wishes for their promising sports career in the times to come and simultaneously I wish to also encourage them to give their 100% in their respective sports they are playing for their country.


Giving a major boost to Make In India, Baltra aims to garner Rs 125 crore revenue in current fiscal

Strengthening the spirit of Make in India, the leading home appliance brand Baltra is well poised to capture major market share in India. Deliberating at the company’s Annual General Meeting (AGM), the company’s senior management and top executives announced that Baltra has performed remarkably well in India and now the company aims to clock revenue of Rs 125 crore by the end of the current fiscal. More than 200 pan-India associates of the company attended this power packed meet held in Jaipur.

Baltra Logo-2

At the occasion, the employees and the associates of the company also witnessed the showcase of the new product range launched by the company with simultaneously attending an exclusive training session on efficient marketing of Baltra’s product line. Baltra has in very short span of time established itself enviously in the market by launching more than 300 exclusive products which have garnered sizable attention from the consumers.

Enthused by the tremendous success of its ceaselessly innovative product line, the company has announced that in the next couple of months it will be launching a wide range of cutting-edge products including an exciting new series of low power consumption ceiling fans. Recently Baltra has unveiled a new range of Stove, Chimney and Hob and the biggest USP of this truly irresistible range of products is that they can be customized as well according to the requirements of the users. Baltra is committed to offer complete customer satisfaction and to meet this objective it has setup its service centres all across the country.

Baltra has over the years become a household name with its wide-ranging low energy consuming product line including Air Fryer, Two Slice Toaster, Two Slice Grill Sandwich Maker, Induction Cooker, Microwave, Electric Jug, Chimney, Deep Fryer, Cordless Kettle, Roti Maker, Bar-Be-Que, Rice Cooker/Momo Maker, Juice Extractor, just to name a few among many others. Surpassing the expectations of the discerning patrons, Baltra Products have earned a notable distinction in the national as well as international markets. Baltra’s flameless cooking range, Life Style Living Range and Slimline Range have also achieved prominence with capturing major market share across the globe.

Halonix launches yet another exclusive range of branded ACE LED Recess/Surface Downlighter

Revolutionizing LED lighting scenario in the country, Halonix Technologies Pvt. Ltd., one of the country’s most progressive and environment friendly lighting companies, has launched its exclusive range of ACE LED Recess/Surface Downlighter. With a range of special features, this state-of-the-art recess mounting LED lighting product line can easily be convertible for surface mounting by just adding a frame/ring.  ACE LED Recess/Surface Downlighter can be simply fixed on ceiling surface by locking the screws to adore brilliant energy saving LED lighting solutions.

Promising a plethora of applications, Halonix ACE LED Recess/Surface Downlighter has aesthetically pleasing design that adds to the overall outlook of any interior. Designed and developed after extensive research into preferences and needs of the users, it offers best suited applications in residential, commercial, retail, hospital and hospitality establishments. Backed by reliable and highly efficient LED technology, Halonix ACE LED Recess/Surface Downlighter has antiglare frosted diffuser for uniform light distribution which is one of the prime USPs of this trendy yet sturdy product line. Moreover, it offers longer life span of 35000 Hrs, which promises unmatched value and seamless market dominance for Halonix in branded Recess/Surface LED downlighter segment.

While unveiling the splendid range of Halonix ACE LED Recess/Surface downlighter, Mr. Rakesh Zutshi, Managing Director, Halonix Technologies Pvt. Ltd. said, “Being a dominant brand in lighting segment, we always believe in creating larger than life experiences for our customers by offering them a wide range of superior quality products. Halonix ACE LED Recess/Surface Downlighter not only promises low power consumption, but also guarantees extraordinary performance, thus the product line is meant to offer complete customer satisfaction.”

Major USPs of Halonix ACE LED Recess/Surface Downlighter:

·  Antiglare frosted diffuser for uniform light distribution

·  Edge lit LED technology with ultraslim construction
·  Low power consumption
·  2 in 1 ultraslim panel

·  Easy to install

·  Built in driver

·  Shapes: Square / Round

·  Mounting: Recess/Surface

·  Available wattage: 3W/6W/12W/18W

·  Long life LEDs upto 35000 hrs