The Other Side Of The Lockdown

Today most of the world population is staying home but thanks to the power of the digital medium, the Netizens are connected to each other and the news as and when it breaks in any part of the globe.

In India, while the working class is freely accessing web channels and various social media platforms while working from home without restrictions imposed by organisations, the students are busy attending online classes or training but they too tend to switch to their social media accounts be it FB, Twitter, Instagram, Tiktok, etc during the frequent intervals of their screen time.

Capitalising the power of the World Wide Web and the social media, digital marketers consider the lockdown period as the best opportunity to attract the maximum eyeballs and run various campaigns to enhance the reach of their brands.

All brands and corporates are finding it worthwhile to invest their money in marketing activities. In fact, this is the time when RoI is the highest be it any platform of media (traditional or digital) as websites and digital editions of print publications are being read widely. News channels are recording the highest TRP and web portals are seeing highest number of visitor engagements as never before.

Organisations that are able to utilise this time for strategic, sharp and focused marketing activities will witness top-of-the-mind brand awareness and recall when the lockdown period is over and markets are open for customers online and offline. It will help the companies who invested in digital media marketing compensate the losses borne during this lockdown period.  Hence this is the best time in probably last several decades when the impact of social media marketing initiatives could be encashed the maximum.

At this challenging time, the famous saying of the American Author Napoleon Hill that “every adversity contains, at the same time, a seed of equivalent opportunity”, has become incredibly relevant for Social media marketing. In the current scenario, no brand across the spectrum can ignore the power of Digital or Social Marketing which has already witnessed a huge boom in the last couple of years. Especially with no newspaper being delivered and outdoor marketing has also lost its sheen in the lockdown, social media has the power to grab the maximum eyeballs.

 

(The author of the article is Mr Nikhil Singhal, Founder, Vigor Media Worldwide)

Striving to save the community

Even the world’s largest economies cannot afford to remain in lockdown forever. Hence after the continued lockdown of more than two months, finally India has decided to gradually open up its economy. With this have emerged even the larger challenges like how to protect yourself and others against coronavirus infection while continuing with your daily livelihood needs and uninterrupted business schedules.

Anondita copyWhile the government has allowed businesses to resume their operations though under strict guidelines, it’s only ‘we’ who are responsible for our own health and safety. Following COVID-19 protocols in the workplace and everywhere is an urgent necessity to prevent this highly infectious disease. For this, we require to follow all government guidelines on a regular basis.

Moreover, we are already on the verge of community spread of COVID-19, hence all of us should be extra cautious about taking all preventive measures such as maintaining a safe distance from everyone, washing hands often, using sanitizers, wearing a face mask and putting on gloves to prevent contamination.

Among all these, masks and gloves are among the most essential items. However, currently there is massive shortage of them given the vast population of the country. The situation is so grim that recently a group of doctors from one of India’s premier medical institutions had openly raised their voice against the shortage of masks and gloves by stating, “Not just claps, give us personal protective gear.” It’s more painful to know that healthcare workers have not been provided with adequate safeguards, exposing them to grave risks.

In such a scenario it is the moral responsibility of all the corporates to come forward and ensure their contribution in the fight against COVID-19 by manufacturing these vital items in abundance. The government alone cannot fulfil the requirement since masks and gloves are in short supply everywhere around the globe. The only way out is to establish more and more manufacturing units to ensure speedy supply of high-quality masks and gloves not only for the general public, but also for our corona warriors which include doctors, nurses and other healthcare workers, besides police and paramilitary forces.

Without securing supply chains of these items, we cannot even think of winning this long continuing battle against this pandemic. The government on its part should also find out ways to encourage companies from inside and outside the medical industry to help plug the face masks and gloves requirement gap. Here another larger responsibility falls on respective authorities to keep a check on unauthorised and low quality supply.

On our part, at Anondita Healthcare, we are doing as much as we can to fill the gaps in the supply of protective gear. In view of the fast growing requirement, we have doubled the production of surgical gloves at our manufacturing facilities. Our employees are working in double shifts to contribute in the noble mission so that our corona warriors should not suffer from the paucity of safety equipment. Our production units are running day and night to produce surgical gloves. As a socially responsible firm, we understand that we have the responsibility to support our communities in the best possible way.

 

(The author of this article is Mr. Anupam Ghosh, Director, Anondita Healthcare)